{"id":490,"date":"2026-01-18T20:07:17","date_gmt":"2026-01-18T20:07:17","guid":{"rendered":"https:\/\/narhost.com\/blog\/?p=490"},"modified":"2026-09-11T14:55:13","modified_gmt":"2026-09-11T14:55:13","slug":"domain-otoritesi-nedir","status":"publish","type":"post","link":"https:\/\/narhost.com\/blog\/domain-otoritesi-nedir\/","title":{"rendered":"Domain Otoritesi Nedir ve Ger\u00e7ekten Ne \u0130\u015fe Yarar"},"content":{"rendered":"<div id=\"ai-ozet\" class=\"ai-box\">\n<p class=\"ai-box-title\">K\u0131saca \u00f6zet<\/p>\n<ul>\n<li>Domain otoritesi, bir alan ad\u0131n\u0131n arama sonu\u00e7lar\u0131nda ne kadar g\u00fc\u00e7l\u00fc olabilece\u011fini tahmin etmek i\u00e7in \u00fc\u00e7\u00fcnc\u00fc taraf SEO ara\u00e7lar\u0131n\u0131n hesaplad\u0131\u011f\u0131 0-100 aras\u0131 bir skordur.<\/li>\n<li>Google&#8217;\u0131n s\u0131ralama sistemlerinde bu isimde bir metrik yoktur; skoru Moz, Ahrefs ve Semrush gibi ara\u00e7lar kendi verileriyle \u00fcretir ve Google bu skoru g\u00f6rmez.<\/li>\n<li>Skoru belirleyen \u00fc\u00e7 \u015fey var: siteye link veren farkl\u0131 alan ad\u0131 say\u0131s\u0131, bu alan adlar\u0131n\u0131n kendi g\u00fcc\u00fc ve linkin konuyla ilgisi.<\/li>\n<li>Skor tek ba\u015f\u0131na bir hedef de\u011fil, kar\u015f\u0131la\u015ft\u0131rma arac\u0131d\u0131r; ayn\u0131 ara\u00e7ta, ayn\u0131 tarihte \u00f6l\u00e7\u00fclen rakip skorlar\u0131yla birlikte anlam kazan\u0131r.<\/li>\n<li>Skoru y\u00fckseltmek i\u00e7in link sat\u0131n almak Google&#8217;\u0131n link spam politikas\u0131na ayk\u0131r\u0131d\u0131r ve sitenin tamam\u0131n\u0131 riske atar.<\/li>\n<li>S\u0131ralamay\u0131 ger\u00e7ekten ta\u015f\u0131yan sinyaller konu otoritesi, i\u00e7erik derinli\u011fi, deneyim ve uzmanl\u0131k kan\u0131tlar\u0131 ile marka aramalar\u0131d\u0131r.<\/li>\n<\/ul>\n<\/div>\n<p>SEO arac\u0131n\u0131n panelinde 18 yaz\u0131yor, rakibinizde 42. \u0130lk refleks \u015fu oluyor: &#8220;Bu say\u0131y\u0131 y\u00fckseltmem laz\u0131m.&#8221; Sonra link sat\u0131n alan ajanslar devreye giriyor ve i\u015f, sitenin uzun vadeli g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc bozan bir yere var\u0131yor. Oysa domain otoritesi, ad\u0131n\u0131n \u00e7a\u011fr\u0131\u015ft\u0131rd\u0131\u011f\u0131 resm\u00ee a\u011f\u0131rl\u0131\u011fa sahip de\u011fil. Bu yaz\u0131da skorun kimin \u00fcretti\u011fini, neyi \u00f6l\u00e7t\u00fc\u011f\u00fcn\u00fc, hangi kararda i\u015fe yarad\u0131\u011f\u0131n\u0131 ve yerine ger\u00e7ekten neye bakman\u0131z gerekti\u011fini anlat\u0131yoruz.<\/p>\n<h2>Domain otoritesi nedir ve kim hesaplar?<\/h2>\n<p>Domain otoritesi, bir alan ad\u0131n\u0131n arama sonu\u00e7lar\u0131nda s\u0131ralanma ihtimalini tahmin eden, logaritmik \u00f6l\u00e7ekli bir puand\u0131r. Moz&#8217;un Domain Authority (DA), Ahrefs&#8217;in Domain Rating (DR), Semrush&#8217;\u0131n Authority Score metrikleri ayn\u0131 fikrin farkl\u0131 uygulamalar\u0131d\u0131r. \u00dc\u00e7\u00fc de kendi taray\u0131c\u0131lar\u0131yla web&#8217;i gezer, bulduklar\u0131 link grafi\u011fini i\u015fler ve 0 ile 100 aras\u0131nda bir say\u0131 \u00fcretir.<\/p>\n<p>\u00d6l\u00e7ek logaritmik oldu\u011fu i\u00e7in 20&#8217;den 30&#8217;a \u00e7\u0131kmak ile 70&#8217;ten 80&#8217;e \u00e7\u0131kmak ayn\u0131 i\u015f de\u011fildir. \u0130kincisi kat kat daha fazla ve daha g\u00fc\u00e7l\u00fc referans gerektirir. Bu y\u00fczden yeni bir sitenin skorunun aylarca tek haneli kalmas\u0131 normaldir; hata de\u011fildir.<\/p>\n<div class=\"highlight-box\">\n<p class=\"label\">Bilgi<\/p>\n<p>Her arac\u0131n kendi taray\u0131c\u0131s\u0131 ve kendi indeksi oldu\u011fu i\u00e7in ayn\u0131 site \u00fc\u00e7 ara\u00e7ta \u00fc\u00e7 farkl\u0131 skor al\u0131r. Aradaki fark \u00f6l\u00e7\u00fcm hatas\u0131 de\u011fil, farkl\u0131 veri k\u00fcmesidir. Bu nedenle bir ara\u00e7taki skoru ba\u015fka bir ara\u00e7taki skorla k\u0131yaslamak anlams\u0131zd\u0131r.<\/p>\n<\/div>\n<h2>Google domain otoritesi diye bir metrik kullan\u0131yor mu?<\/h2>\n<p>Hay\u0131r. Google&#8217;\u0131n s\u0131ralama sistemlerini tarif etti\u011fi <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ranking-systems-guide\" title=\"Google Search Central \u2014 s\u0131ralama sistemleri rehberi\" target=\"_blank\" rel=\"noopener\">resm\u00ee s\u0131ralama sistemleri rehberinde<\/a> alan ad\u0131 d\u00fczeyinde tek bir otorite puan\u0131 tan\u0131mlanmaz. Rehberde anlat\u0131lan \u015fey, sorguya ve sayfaya g\u00f6re \u00e7al\u0131\u015fan \u00e7ok say\u0131da ayr\u0131 sistemdir: i\u00e7eri\u011fin \u00f6zg\u00fcnl\u00fc\u011f\u00fc, sorguyla e\u015fle\u015fmesi, sayfa deneyimi, spam tespiti gibi.<\/p>\n<p>Buradan \u00e7\u0131kan sonu\u00e7 net: domain otoritesi bir Google metri\u011fi de\u011fildir ve Google&#8217;\u0131n algoritmas\u0131na girdi olarak verilmez. Ara\u00e7lar Google&#8217;\u0131n sonu\u00e7lar\u0131n\u0131 g\u00f6zlemleyip bir tahmin modeli kurar; ili\u015fki ters y\u00f6ndedir. Skor y\u00fckseldi\u011fi i\u00e7in s\u0131ralama y\u00fckselmez, s\u0131ralamay\u0131 y\u00fckselten \u015feyler birikti\u011fi i\u00e7in skor da y\u00fckselir.<\/p>\n<p>Google&#8217;\u0131n kendi taraf\u0131nda bu konuya en yak\u0131n ifade, i\u00e7eri\u011fin insanlar i\u00e7in yararl\u0131 olup olmad\u0131\u011f\u0131d\u0131r. <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\" title=\"Google Search Central \u2014 yararl\u0131 i\u00e7erik olu\u015fturma rehberi\" target=\"_blank\" rel=\"noopener\">Yararl\u0131 i\u00e7erik rehberi<\/a> deneyim, uzmanl\u0131k, g\u00fcvenilirlik ve konuya h\u00e2kimiyet \u00fczerinden sorular sorar; hi\u00e7bir yerde bir puan e\u015fi\u011finden s\u00f6z etmez.<\/p>\n<figure class=\"nh-sema\"><img loading=\"lazy\" src=\"https:\/\/narhost.com\/blog\/wp-content\/uploads\/2026\/09\/domain-otoritesi-nedir-sema-narhost.webp\" alt=\"Domain otoritesi nedir sorusunun \u015femas\u0131 \u2014 skorun kayna\u011f\u0131, \u00f6l\u00e7t\u00fc\u011f\u00fc \u015fey ve do\u011fru kullan\u0131m\u0131\" width=\"1200\" height=\"500\" loading=\"lazy\" decoding=\"async\"><figcaption>Domain otoritesi bir hedef de\u011fil kar\u015f\u0131la\u015ft\u0131rma arac\u0131d\u0131r: ayn\u0131 ara\u00e7ta, ayn\u0131 tarihte, rakiplerle birlikte \u00f6l\u00e7\u00fcl\u00fcr.<\/figcaption><\/figure>\n<h2>Hangi ara\u00e7 neyi \u00f6l\u00e7\u00fcyor?<\/h2>\n<table>\n<thead>\n<tr>\n<th>Metrik<\/th>\n<th>Kayna\u011f\u0131<\/th>\n<th>Neyi \u00f6l\u00e7er<\/th>\n<th>Karar i\u00e7in kullan\u0131l\u0131r m\u0131<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Domain Authority (DA)<\/td>\n<td>Moz<\/td>\n<td>Link profiline dayal\u0131 s\u0131ralama tahmini<\/td>\n<td>Yaln\u0131zca rakip kar\u015f\u0131la\u015ft\u0131rmas\u0131<\/td>\n<\/tr>\n<tr>\n<td>Domain Rating (DR)<\/td>\n<td>Ahrefs<\/td>\n<td>Referans veren alan adlar\u0131n\u0131n g\u00fcc\u00fc<\/td>\n<td>Yaln\u0131zca rakip kar\u015f\u0131la\u015ft\u0131rmas\u0131<\/td>\n<\/tr>\n<tr>\n<td>Authority Score<\/td>\n<td>Semrush<\/td>\n<td>Link, trafik ve do\u011fall\u0131k karmas\u0131<\/td>\n<td>Yaln\u0131zca rakip kar\u015f\u0131la\u015ft\u0131rmas\u0131<\/td>\n<\/tr>\n<tr>\n<td>S\u0131ralama sistemleri<\/td>\n<td>Google<\/td>\n<td>Sorgu baz\u0131nda ger\u00e7ek s\u0131ralama karar\u0131<\/td>\n<td>Evet, birincil kaynak<\/td>\n<\/tr>\n<tr>\n<td>Marka arama hacmi<\/td>\n<td>Search Console<\/td>\n<td>Markan\u0131z\u0131 do\u011frudan arayan ki\u015fi say\u0131s\u0131<\/td>\n<td>Evet, en sa\u011flam sinyal<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Tablodaki ilk \u00fc\u00e7 sat\u0131r ayn\u0131 kutuya girer: d\u0131\u015far\u0131dan bakan tahminler. Son iki sat\u0131r ise do\u011frudan \u00f6l\u00e7\u00fcmd\u00fcr. Bir toplant\u0131da &#8220;otoritemiz d\u00fc\u015f\u00fck&#8221; c\u00fcmlesi kurulacaksa, hangi sat\u0131rdan bahsedildi\u011finin s\u00f6ylenmesi gerekir.<\/p>\n<h2>Domain otoritesi skorunu ne y\u00fckseltir?<\/h2>\n<p>Skorun temeli link grafi\u011fidir. Etkisi b\u00fcy\u00fckten k\u00fc\u00e7\u00fc\u011fe \u015f\u00f6yle s\u0131ralan\u0131r:<\/p>\n<p><strong>Referans veren farkl\u0131 alan ad\u0131 say\u0131s\u0131.<\/strong> Tek bir siteden gelen y\u00fcz link, y\u00fcz farkl\u0131 siteden gelen birer linkten daha az de\u011fer ta\u015f\u0131r. Ara\u00e7lar tekrar eden kaynaklar\u0131 a\u011f\u0131rl\u0131kland\u0131rarak sayar.<\/p>\n<p><strong>Referans veren alan ad\u0131n\u0131n kendi g\u00fcc\u00fc.<\/strong> G\u00fc\u00e7l\u00fc bir kaynaktan gelen tek link, zay\u0131f y\u00fczlerce kaynaktan gelen linkten daha fazla hareket yarat\u0131r. Bu y\u00fczden sekt\u00f6r yay\u0131nlar\u0131, \u00fcniversite ve kamu kaynaklar\u0131 \u00f6ne \u00e7\u0131kar.<\/p>\n<p><strong>Konu ilgisi.<\/strong> Hosting konulu bir siteye mobilya sitesinden gelen link, teknik bir bloga g\u00f6re \u00e7ok daha az anlam ta\u015f\u0131r. Modern ara\u00e7lar konu uyumunu da hesaba katmaya ba\u015flad\u0131.<\/p>\n<div class=\"senaryo-block\">\n<p class=\"label\">\u00d6rnek senaryo<\/p>\n<p>Bir yaz\u0131l\u0131m ajans\u0131, alt\u0131 ay boyunca kendi kulland\u0131\u011f\u0131 a\u00e7\u0131k kaynak k\u00fct\u00fcphaneleri i\u00e7in ayr\u0131nt\u0131l\u0131 T\u00fcrk\u00e7e kurulum rehberleri yay\u0131nlad\u0131. Bu rehberler forumlarda ve iki sekt\u00f6r b\u00fclteninde kaynak g\u00f6sterildi. Ajans hi\u00e7 link sat\u0131n almad\u0131; buna ra\u011fmen referans veren alan ad\u0131 say\u0131s\u0131 14&#8217;ten 61&#8217;e \u00e7\u0131kt\u0131 ve ara\u00e7taki skor 12&#8217;den 29&#8217;a y\u00fckseldi. As\u0131l kazan\u00e7 skor de\u011fildi: marka ad\u0131yla yap\u0131lan aramalar \u00fc\u00e7 kat\u0131na \u00e7\u0131kt\u0131 ve teklif talepleri artt\u0131.<\/p>\n<\/div>\n<h2>Skoru do\u011fru kullanman\u0131n \u00fc\u00e7 yolu<\/h2>\n<p>Domain otoritesi skoru \u00e7\u00f6p de\u011fildir; yanl\u0131\u015f soruya cevap verdi\u011fi i\u00e7in k\u00f6t\u00fc \u015f\u00f6hret kazanm\u0131\u015ft\u0131r. Do\u011fru kullan\u0131ld\u0131\u011f\u0131nda \u00fc\u00e7 i\u015fe yarar.<\/p>\n<p><strong>Rakip kar\u015f\u0131la\u015ft\u0131rmas\u0131.<\/strong> Hedef sorgunun ilk sayfas\u0131ndaki sitelerin skorlar\u0131n\u0131 ayn\u0131 ara\u00e7ta \u00f6l\u00e7erseniz, o sorgunun rekabet seviyesi hakk\u0131nda kaba bir fikir edinirsiniz. \u0130lk on sonucun tamam\u0131 70 \u00fcst\u00fcndeyse, o sorgu k\u0131sa vadede sizin sorgunuz de\u011fildir.<\/p>\n<p><strong>Trend izleme.<\/strong> Kendi skorunuzun mutlak de\u011feri de\u011fil, alt\u0131 ayl\u0131k y\u00f6n\u00fc anlaml\u0131d\u0131r. Yukar\u0131 giden bir e\u011fri, link kazanma \u00e7al\u0131\u015fman\u0131z\u0131n i\u015fledi\u011fini g\u00f6sterir.<\/p>\n<p><strong>\u00d6ncelik s\u0131ralamas\u0131.<\/strong> Elinizde y\u00fczlerce hedef sorgu varsa, skoru d\u00fc\u015f\u00fck rakiplerin s\u0131raland\u0131\u011f\u0131 sorgular ilk turda ele al\u0131n\u0131r. Bu, kaynak da\u011f\u0131t\u0131m\u0131n\u0131 h\u0131zland\u0131ran pratik bir filtredir.<\/p>\n<div class=\"warn-box\">\n<p class=\"label\">Dikkat<\/p>\n<p>Skoru y\u00fckseltmek amac\u0131yla link sat\u0131n almak, link takas\u0131 a\u011flar\u0131na girmek veya toplu dizin kayd\u0131 yapt\u0131rmak Google&#8217;\u0131n link spam politikas\u0131 kapsam\u0131na girer. Bu t\u00fcr linkler yakaland\u0131\u011f\u0131nda yaln\u0131zca linkler de\u011fersizle\u015fmez; sitenin tamam\u0131 i\u00e7in g\u00fcven kayb\u0131 olu\u015fur. Ara\u00e7taki say\u0131 bir s\u00fcre y\u00fckselir, arama trafi\u011fi ise d\u00fc\u015fer. Toparlanma aylar s\u00fcrer.<\/p>\n<\/div>\n<h2>Skor yerine bak\u0131lmas\u0131 gereken d\u00f6rt \u015fey<\/h2>\n<p><strong>Konu otoritesi.<\/strong> Tek bir konuyu ba\u015ftan sona kapsayan yaz\u0131 k\u00fcmesi, da\u011f\u0131n\u0131k y\u00fcz yaz\u0131dan daha g\u00fc\u00e7l\u00fcd\u00fcr. Bir alan ad\u0131n\u0131n otoritesi de\u011fil, bir konudaki derinli\u011fi s\u0131ralama getirir. \u0130\u00e7erik \u00fcretiminin temel mant\u0131\u011f\u0131n\u0131 <a href=\"https:\/\/narhost.com\/blog\/makale-nedir\/\" title=\"Makale nedir \u2014 i\u00e7erik yap\u0131s\u0131 ve kurgusu\">makale yap\u0131s\u0131 yaz\u0131m\u0131zda<\/a> ele ald\u0131k.<\/p>\n<p><strong>\u0130\u00e7erik derinli\u011fi ve tazeli\u011fi.<\/strong> Sorunun tamam\u0131n\u0131 cevaplayan, tablo ve \u00f6rnek i\u00e7eren sayfalar hem kullan\u0131c\u0131y\u0131 hem de yapay zek\u00e2 destekli arama aray\u00fczlerini besler. Eski sayfalar\u0131n d\u00fczenli g\u00fcncellenmesi yeni sayfa \u00fcretmekten \u00e7o\u011fu zaman daha verimlidir.<\/p>\n<p><strong>Deneyim ve uzmanl\u0131k kan\u0131tlar\u0131.<\/strong> Yazar bilgisi, ger\u00e7ek vaka anlat\u0131m\u0131, \u00f6l\u00e7\u00fcm ekran g\u00f6r\u00fcnt\u00fcs\u00fc, kaynak g\u00f6sterimi. Bunlar kopyalanamayan sinyallerdir.<\/p>\n<p><strong>Marka aramalar\u0131.<\/strong> Search Console&#8217;da marka ad\u0131n\u0131z\u0131 i\u00e7eren sorgular\u0131n ay baz\u0131nda artmas\u0131, hi\u00e7bir \u00fc\u00e7\u00fcnc\u00fc taraf skorunun yerini tutamayacak bir g\u00fcven g\u00f6stergesidir.<\/p>\n<p>Teknik taraf da bu tabloya dahildir: yava\u015f a\u00e7\u0131lan ya da s\u0131k kesinti ya\u015fayan bir sitede i\u00e7erik ne kadar iyi olursa olsun sonu\u00e7 al\u0131nmaz. Altyap\u0131n\u0131n etkisini <a href=\"https:\/\/narhost.com\/blog\/hosting-secimi-seo-durumunu-etkiler-mi\/\" title=\"Hosting se\u00e7imi SEO durumunu etkiler mi\">hosting se\u00e7imi ve SEO yaz\u0131m\u0131zda<\/a> ayr\u0131nt\u0131land\u0131rd\u0131k.<\/p>\n<h2>Yeni alan ad\u0131 m\u0131, eski alan ad\u0131 m\u0131?<\/h2>\n<p>Skoru h\u0131zland\u0131rmak i\u00e7in y\u00fcksek puanl\u0131 ikinci el alan ad\u0131 sat\u0131n almak yayg\u0131n bir kestirme yoldur. Riski \u015fudur: sat\u0131n ald\u0131\u011f\u0131n\u0131z alan ad\u0131n\u0131n ge\u00e7mi\u015fteki konusu, link profili ve olas\u0131 cezalar\u0131 da devral\u0131n\u0131r. Farkl\u0131 bir sekt\u00f6rden gelen linklerin yeni projeye katk\u0131s\u0131 s\u0131n\u0131rl\u0131d\u0131r, zarar\u0131 ise kal\u0131c\u0131 olabilir.<\/p>\n<p>S\u0131f\u0131rdan ba\u015flayan projelerde do\u011fru uzant\u0131y\u0131 se\u00e7ip temiz bir ge\u00e7mi\u015fle ilerlemek daha \u00f6ng\u00f6r\u00fclebilirdir. Uzant\u0131 karar\u0131n\u0131n nas\u0131l verildi\u011fini <a href=\"https:\/\/narhost.com\/blog\/en-populer-domain-uzantilari-nedir\/\" title=\"En pop\u00fcler domain uzant\u0131lar\u0131 ve se\u00e7im kriterleri\">domain uzant\u0131lar\u0131 yaz\u0131m\u0131zda<\/a> kar\u015f\u0131la\u015ft\u0131rd\u0131k.<\/p>\n<div class=\"success-box\">\n<p class=\"label\">Sonu\u00e7<\/p>\n<p>Domain otoritesi, Google&#8217;\u0131n de\u011fil ara\u00e7lar\u0131n \u00fcretti\u011fi bir tahmindir. Rakip kar\u015f\u0131la\u015ft\u0131rmas\u0131nda ve trend izlemede kullan\u0131n, hedef olarak koymay\u0131n. B\u00fct\u00e7enizi link sat\u0131n almaya de\u011fil, bir konuyu bitiren i\u00e7erik k\u00fcmesine ve ger\u00e7ek referans kazand\u0131racak \u00e7al\u0131\u015fmalara ay\u0131r\u0131n.<\/p>\n<\/div>\n<h2>Uygulama kontrol listesi<\/h2>\n<ul class=\"kontrol-listesi\">\n<li>Hangi arac\u0131n skorunu kulland\u0131\u011f\u0131n\u0131za karar verin ve t\u00fcm \u00f6l\u00e7\u00fcmleri o ara\u00e7ta yap\u0131n.<\/li>\n<li>Hedef sorgudaki ilk on sonucun skorunu ayn\u0131 g\u00fcn \u00f6l\u00e7\u00fcp ortalamas\u0131n\u0131 not edin.<\/li>\n<li>Kendi skorunuzu ayda bir kaydedin; tek \u00f6l\u00e7\u00fcm\u00fc de\u011fil alt\u0131 ayl\u0131k e\u011friyi de\u011ferlendirin.<\/li>\n<li>Referans veren alan ad\u0131 say\u0131s\u0131n\u0131 skordan ayr\u0131 bir s\u00fctunda takip edin.<\/li>\n<li>Sat\u0131n al\u0131nm\u0131\u015f, takas edilmi\u015f veya konuyla ilgisiz linkleri listeleyip temizleme plan\u0131 yap\u0131n.<\/li>\n<li>Search Console&#8217;da marka sorgular\u0131n\u0131n ayl\u0131k de\u011fi\u015fimini panoya ekleyin.<\/li>\n<li>Her \u00e7eyrekte bir konu k\u00fcmesi se\u00e7ip eksik kalan yaz\u0131lar\u0131 tamamlay\u0131n.<\/li>\n<li>Eski yaz\u0131lar\u0131 g\u00fcncelleme takvimine al\u0131n; yeni yaz\u0131dan \u00f6nce onlar\u0131 elden ge\u00e7irin.<\/li>\n<\/ul>\n<div class=\"kb-faq\">\n<h2>S\u0131k\u00e7a sorulan sorular<\/h2>\n<h3>Domain otoritesi ka\u00e7 olmal\u0131?<\/h3>\n<p>Evrensel bir e\u015fik yok. Anlaml\u0131 olan tek say\u0131, hedefledi\u011finiz sorguda s\u0131ralanan sitelerin skorudur. O sorguda ilk sayfa 25-35 band\u0131ndaysa 30 civar\u0131 bir skor yeterlidir; ilk sayfa 70 \u00fcst\u00fcndeyse ayn\u0131 skor o sorgu i\u00e7in d\u00fc\u015f\u00fck kal\u0131r.<\/p>\n<h3>Skorum neden d\u00fc\u015ft\u00fc, bir \u015fey mi yapt\u0131m?<\/h3>\n<p>\u00c7o\u011fu zaman siz bir \u015fey yapmad\u0131n\u0131z. Ara\u00e7lar indekslerini g\u00fcncelledi\u011finde veya hesaplama modelini de\u011fi\u015ftirdi\u011finde t\u00fcm sitelerin skorlar\u0131 kayar. Link veren bir sitenin kapanmas\u0131 da ayn\u0131 etkiyi yarat\u0131r. Arama trafi\u011finizde kar\u015f\u0131l\u0131\u011f\u0131 yoksa tek ba\u015f\u0131na bir sorun i\u015fareti de\u011fildir.<\/p>\n<h3>Sosyal medya payla\u015f\u0131mlar\u0131 skoru y\u00fckseltir mi?<\/h3>\n<p>Do\u011frudan y\u00fckseltmez; sosyal a\u011flardaki linkler genellikle takip edilmeyen linklerdir. Dolayl\u0131 etkisi vard\u0131r: payla\u015f\u0131m i\u00e7eri\u011fi g\u00f6r\u00fcn\u00fcr k\u0131lar, g\u00f6r\u00fcnen i\u00e7erik ba\u015fka sitelerden ger\u00e7ek link kazan\u0131r.<\/p>\n<h3>Alt alan ad\u0131n\u0131n skoru ana alan ad\u0131ndan farkl\u0131 m\u0131?<\/h3>\n<p>Araca g\u00f6re de\u011fi\u015fir. Baz\u0131 ara\u00e7lar alt alan ad\u0131n\u0131 ayr\u0131 bir varl\u0131k say\u0131p ayr\u0131 skor verir, baz\u0131lar\u0131 ana alan ad\u0131n\u0131n profiline dahil eder. Blogunuzu alt dizin olarak kurman\u0131z bu y\u00fczden \u00e7o\u011fu durumda daha basit bir yap\u0131 sa\u011flar.<\/p>\n<h3>Skoru h\u0131zla y\u00fckselten bir hizmet sat\u0131n alabilir miyim?<\/h3>\n<p>Teknik olarak m\u00fcmk\u00fcn, stratejik olarak zararl\u0131. Bu hizmetler a\u011f i\u00e7i link yerle\u015ftirmeye dayan\u0131r ve Google&#8217;\u0131n link spam politikas\u0131n\u0131n tam hedefidir. Say\u0131 y\u00fckselirken arama trafi\u011finin d\u00fc\u015fmesi bu y\u00f6ntemin tipik sonucudur.<\/p>\n<\/div>\n<div class=\"cta-box\">\n<p class=\"label\">Narhost&#8217;ta<\/p>\n<p>Projenizi temiz bir ge\u00e7mi\u015fle ba\u015flatmak istiyorsan\u0131z alan ad\u0131n\u0131z\u0131 do\u011frudan sorgulay\u0131p kaydedebilirsiniz. Kay\u0131t sonras\u0131 DNS ve y\u00f6nlendirme y\u00f6netimi panelden yap\u0131l\u0131r.<\/p>\n<p><a class=\"cta-btn\" href=\"https:\/\/narhost.com\/domain-kaydi\" title=\"Narhost alan ad\u0131 sorgulama ve kay\u0131t sayfas\u0131\">Alan ad\u0131 sorgula ve kaydet<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Domain otoritesi bir Google metri\u011fi de\u011fil, \u00fc\u00e7\u00fcnc\u00fc taraf SEO ara\u00e7lar\u0131n\u0131n tahmini skorudur. Skoru neyin belirledi\u011fi, hangi kararda i\u015fe yarad\u0131\u011f\u0131, link sat\u0131n alman\u0131n riski ve yerine bak\u0131lmas\u0131 gereken d\u00f6rt sinyal.<\/p>\n","protected":false},"author":1,"featured_media":2278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domain"],"_links":{"self":[{"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/posts\/490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/comments?post=490"}],"version-history":[{"count":4,"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/posts\/490\/revisions"}],"predecessor-version":[{"id":2277,"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/posts\/490\/revisions\/2277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/media\/2278"}],"wp:attachment":[{"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/media?parent=490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/categories?post=490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/tags?post=490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}