{"id":3090,"date":"2026-10-28T12:30:00","date_gmt":"2026-10-28T09:30:00","guid":{"rendered":"https:\/\/narhost.com\/blog\/?p=3090"},"modified":"2026-10-15T12:19:10","modified_gmt":"2026-10-15T09:19:10","slug":"bimi-nedir","status":"publish","type":"post","link":"https:\/\/narhost.com\/blog\/bimi-nedir\/","title":{"rendered":"BIMI Nedir, Logonuz Gelen Kutusunda Nas\u0131l G\u00f6r\u00fcn\u00fcr"},"content":{"rendered":"<div id=\"ai-ozet\" class=\"ai-box\">\n<p class=\"ai-box-title\">K\u0131saca \u00f6zet<\/p>\n<ul>\n<li>BIMI nedir sorusunun k\u0131sa cevab\u0131: alan ad\u0131n\u0131z\u0131n logosunun, desteklenen e-posta servislerinde gelen kutusunda iletinizin yan\u0131nda g\u00f6r\u00fcnmesini sa\u011flayan bir DNS standard\u0131d\u0131r.<\/li>\n<li>BIMI bir \u00f6d\u00fcl gibi \u00e7al\u0131\u015f\u0131r: logo ancak alan ad\u0131n\u0131z\u0131n kimlik do\u011frulamas\u0131 s\u0131k\u0131ysa, yani DMARC politikas\u0131 quarantine ya da reject ve y\u00fczde 100 uygulan\u0131yorsa g\u00f6sterilir.<\/li>\n<li>Gmail&#8217;de logonun g\u00f6r\u00fcnmesi i\u00e7in bir sertifika gerekir: tescilli marka i\u00e7in VMC, tescilli olmayan logo i\u00e7in CMC.<\/li>\n<li>Logo SVG Tiny PS bi\u00e7iminde, kare, en az 96 piksel ve 32 KB&#8217;tan k\u00fc\u00e7\u00fck olmal\u0131; dosyalar HTTPS \u00fczerinden yay\u0131mlanmal\u0131d\u0131r.<\/li>\n<li>BIMI istenmeyen e-postay\u0131 engellemez; as\u0131l koruma SPF, DKIM ve DMARC&#8217;t\u0131r. BIMI bu koruman\u0131n g\u00f6r\u00fcn\u00fcr sonucudur.<\/li>\n<li>K\u00fc\u00e7\u00fck bir \u015firket i\u00e7in \u00f6nce DMARC&#8217;\u0131 s\u0131k\u0131la\u015ft\u0131rmak gelir; BIMI, marka tescili ve sertifika maliyeti g\u00f6ze al\u0131nabiliyorsa sonraki ad\u0131md\u0131r.<\/li>\n<\/ul>\n<\/div>\n<p>B\u00fcy\u00fck markalardan gelen e-postalarda, g\u00f6nderenin ad\u0131n\u0131n yan\u0131nda ba\u015f harf yerine \u015firket logosunu g\u00f6r\u00fcrs\u00fcn\u00fcz; baz\u0131lar\u0131nda yan\u0131nda bir de onay i\u015fareti vard\u0131r. Bu logonun arkas\u0131nda BIMI adl\u0131 bir standart vard\u0131r. BIMI nedir, \u015firketinizin e-postalar\u0131nda logo g\u00f6stermek i\u00e7in ne gerekir ve buna de\u011fer mi, bu yaz\u0131 karar odakl\u0131 olarak anlat\u0131yor.<\/p>\n<h2>BIMI Nedir, Nas\u0131l \u00c7al\u0131\u015f\u0131r<\/h2>\n<p>BIMI, alan ad\u0131n\u0131n DNS&#8217;ine eklenen bir TXT kayd\u0131yla logonun ve logoyu do\u011frulayan sertifikan\u0131n nerede durdu\u011funu bildirir. Kay\u0131t <code>default._bimi.ornek.com<\/code> adresinde yay\u0131mlan\u0131r; yap\u0131s\u0131 <a href=\"https:\/\/bimigroup.org\/implementation-guide\/\" title=\"BIMI Group \u2014 uygulama rehberi\" target=\"_blank\" rel=\"noopener\">BIMI Group&#8217;un uygulama rehberinde<\/a> anlat\u0131l\u0131r. \u0130leti geldi\u011finde al\u0131c\u0131n\u0131n e-posta servisi \u00f6nce alan ad\u0131n\u0131n kimlik do\u011frulamas\u0131n\u0131 kontrol eder, \u015fartlar sa\u011flan\u0131yorsa BIMI kayd\u0131n\u0131 okur ve logoyu g\u00f6sterir.<\/p>\n<p>Burada \u00f6nemli olan s\u0131rad\u0131r: logo, kimlik do\u011frulaman\u0131n sonucudur. Alan ad\u0131n\u0131z\u0131n DMARC politikas\u0131 gev\u015fekse BIMI kayd\u0131n\u0131z ne kadar do\u011fru olursa olsun logo g\u00f6r\u00fcnmez.<\/p>\n<table>\n<thead>\n<tr>\n<th>Bile\u015fen<\/th>\n<th>\u015eart<\/th>\n<th>Nerede yap\u0131l\u0131r<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>SPF ve DKIM<\/td>\n<td>Kurulu ve ge\u00e7en<\/td>\n<td>Alan ad\u0131n\u0131n DNS&#8217;i ve e-posta sunucusu<\/td>\n<\/tr>\n<tr>\n<td>DMARC<\/td>\n<td>p=quarantine ya da reject, pct=100<\/td>\n<td>Alan ad\u0131n\u0131n DNS&#8217;i<\/td>\n<\/tr>\n<tr>\n<td>Logo<\/td>\n<td>SVG Tiny PS, kare, en az 96 piksel, 32 KB alt\u0131<\/td>\n<td>HTTPS ile yay\u0131mlanan dosya<\/td>\n<\/tr>\n<tr>\n<td>Sertifika<\/td>\n<td>VMC (tescilli marka) ya da CMC<\/td>\n<td>Yetkili sertifika sa\u011flay\u0131c\u0131s\u0131<\/td>\n<\/tr>\n<tr>\n<td>BIMI kayd\u0131<\/td>\n<td>default._bimi alt\u0131nda TXT<\/td>\n<td>Alan ad\u0131n\u0131n DNS&#8217;i<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"highlight-box\">\n<p class=\"label\">Bilgi<\/p>\n<p>Gmail&#8217;in \u015fartlar\u0131 Google&#8217;\u0131n <a href=\"https:\/\/knowledge.workspace.google.com\/admin\/security\/set-up-bimi\" title=\"Google Workspace \u2014 Gmail i\u00e7in BIMI kurulumu\" target=\"_blank\" rel=\"noopener\">BIMI kurulum sayfas\u0131nda<\/a> listelenir: DMARC&#8217;ta <code>p=quarantine<\/code> ya da <code>p=reject<\/code> ve <code>pct=100<\/code>, SVG Tiny PS bi\u00e7iminde logo, VMC ya da CMC sertifikas\u0131 ve logo ile sertifikan\u0131n bir arada bulundu\u011fu PEM dosyas\u0131.<\/p>\n<\/div>\n<figure class=\"nh-sema\"><img loading=\"lazy\" src=\"https:\/\/narhost.com\/blog\/wp-content\/uploads\/2026\/10\/bimi-nedir-sema-narhost.webp\" alt=\"bimi nedir kurulum \u015femas\u0131 \u2014 SPF ve DKIM, DMARC s\u0131k\u0131la\u015ft\u0131rma, logo ve sertifika, BIMI kayd\u0131\" width=\"1200\" height=\"500\" loading=\"lazy\" decoding=\"async\"><figcaption>Logo kimlik do\u011frulaman\u0131n sonucudur; s\u0131ra DMARC&#x27;tan ba\u015flar.<\/figcaption><\/figure>\n<h2>\u00d6nce DMARC S\u0131k\u0131la\u015ft\u0131r\u0131lmal\u0131<\/h2>\n<p>BIMI&#8217;nin ilk ve en zor \u015fart\u0131 DMARC&#8217;t\u0131r. Bir\u00e7ok \u015firketin DMARC kayd\u0131 yaln\u0131z izleme modundad\u0131r (<code>p=none<\/code>); bu mod rapor sa\u011flar ama sahte iletiyi engellemez ve BIMI i\u00e7in yetmez. Politikay\u0131 <code>quarantine<\/code> ya da <code>reject<\/code>&#8216;e almak i\u00e7in \u00f6nce alan ad\u0131n\u0131zdan ileti g\u00f6nderen b\u00fct\u00fcn me\u015fru kaynaklar\u0131n SPF ve DKIM&#8217;den ge\u00e7ti\u011finden emin olman\u0131z gerekir; aksi h\u00e2lde kendi iletileriniz spama d\u00fc\u015fer. Politika se\u00e7imi <a href=\"https:\/\/narhost.com\/blog\/dmarc-politikasi\/\" title=\"DMARC Politikas\u0131 p=none mu quarantine mi reject mi \u2014 Narhost Blog\">DMARC politikas\u0131 p=none mu quarantine mi reject mi<\/a> yaz\u0131s\u0131nda, kaynaklar\u0131 raporlardan bulma y\u00f6ntemi <a href=\"https:\/\/narhost.com\/destek\/dmarc-rua-raporu\/\" title=\"DMARC Raporlar\u0131 Nas\u0131l A\u00e7\u0131l\u0131r ve Okunur \u2014 Narhost Destek Merkezi\">DMARC raporlar\u0131 nas\u0131l okunur<\/a> kart\u0131nda anlat\u0131l\u0131yor.<\/p>\n<h2>VMC mi CMC mi<\/h2>\n<p>Google&#8217;\u0131n sayfas\u0131na g\u00f6re \u00f6nerilen se\u00e7enek VMC&#8217;dir (Verified Mark Certificate). VMC i\u00e7in logonun, sertifika sa\u011flay\u0131c\u0131lar\u0131n\u0131n tan\u0131d\u0131\u011f\u0131 bir fikri m\u00fclkiyet ofisinde tescilli marka olmas\u0131 gerekir ve Google tescil s\u00fcrecinin 6 ila 12 ay s\u00fcrebilece\u011fini belirtir. Gmail, VMC ile do\u011frulanm\u0131\u015f g\u00f6ndericilerin yan\u0131nda onay i\u015fareti g\u00f6sterir. Logonuz tescilli de\u011filse CMC (Common Mark Certificate) kullan\u0131labilir; desteklenen kurumlar\u0131n listesi <a href=\"https:\/\/bimigroup.org\/\" title=\"BIMI Group \u2014 standart ve sertifika bilgileri\" target=\"_blank\" rel=\"noopener\">BIMI Group<\/a> sitesinde yer al\u0131r.<\/p>\n<p>T\u00fcrkiye&#8217;de tescilli bir markan\u0131z varsa, tescil ofisinin sertifika sa\u011flay\u0131c\u0131s\u0131 taraf\u0131ndan tan\u0131n\u0131p tan\u0131nmad\u0131\u011f\u0131n\u0131 ba\u015fvurudan \u00f6nce sa\u011flay\u0131c\u0131ya sorun. Marka tescili s\u00fcreci ba\u015flamad\u0131ysa BIMI, \u015firketin marka koruma plan\u0131yla birlikte d\u00fc\u015f\u00fcn\u00fclmelidir.<\/p>\n<div class=\"senaryo-block\">\n<p class=\"label\">\u00d6rnek senaryo<\/p>\n<p>Bir online e\u011fitim \u015firketi her hafta on binlerce \u00f6\u011frenciye e-posta g\u00f6nderiyor ve ad\u0131n\u0131 taklit eden kimlik av\u0131 iletilerinden \u015fik\u00e2yet al\u0131yordu. \u015eirket \u00f6nce DMARC raporlar\u0131yla b\u00fclten servisini, \u00f6deme bildirimlerini ve kurumsal e-postay\u0131 do\u011frulad\u0131, ard\u0131ndan politikay\u0131 \u00fc\u00e7 ay i\u00e7inde none&#8217;dan quarantine&#8217;e, sonra reject&#8217;e \u00e7\u0131kard\u0131. Tescilli markas\u0131 i\u00e7in VMC ald\u0131 ve BIMI kayd\u0131n\u0131 yay\u0131mlad\u0131. Logo Gmail&#8217;de g\u00f6r\u00fcnmeye ba\u015flad\u0131; daha \u00f6nemlisi, taklit iletiler art\u0131k al\u0131c\u0131lara ula\u015fm\u0131yordu.<\/p>\n<\/div>\n<h2>BIMI Kimin \u0130\u00e7in De\u011fer<\/h2>\n<p>BIMI&#8217;nin getirisi, al\u0131c\u0131 say\u0131s\u0131 ve marka bilinirli\u011fiyle artar. \u00c7ok say\u0131da m\u00fc\u015fteriye d\u00fczenli e-posta g\u00f6nderen, ad\u0131 taklit edilen ya da g\u00fcven alg\u0131s\u0131n\u0131n sat\u0131\u015f\u0131 do\u011frudan etkiledi\u011fi \u015firketler i\u00e7in logo, gelen kutusunda iletinin tan\u0131nmas\u0131n\u0131 sa\u011flar. Ayda birka\u00e7 y\u00fcz ileti g\u00f6nderen k\u00fc\u00e7\u00fck bir \u015firket i\u00e7in sertifika ve marka tescili maliyeti getirisinden b\u00fcy\u00fck olabilir; bu durumda DMARC&#8217;\u0131 reject&#8217;e \u00e7\u0131karmak tek ba\u015f\u0131na daha de\u011ferli bir ad\u0131md\u0131r. Taklit iletilerin nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131 <a href=\"https:\/\/narhost.com\/blog\/domain-spoofing-nedir\/\" title=\"Domain Spoofing Nedir \u2014 Narhost Blog\">domain spoofing nedir<\/a> yaz\u0131s\u0131nda anlat\u0131ld\u0131.<\/p>\n<div class=\"warn-box\">\n<p class=\"label\">Dikkat<\/p>\n<p>BIMI&#8217;yi istenmeyen e-postaya kar\u015f\u0131 bir koruma gibi d\u00fc\u015f\u00fcnmeyin. Logo yaln\u0131z kimli\u011fi do\u011frulanm\u0131\u015f iletilerde g\u00f6r\u00fcn\u00fcr; korumay\u0131 sa\u011flayan SPF, DKIM ve DMARC&#8217;t\u0131r. DMARC&#8217;\u0131 yaln\u0131z logo g\u00f6stermek i\u00e7in aceleyle reject&#8217;e almak, do\u011frulanmam\u0131\u015f me\u015fru iletilerinizin reddedilmesine yol a\u00e7abilir.<\/p>\n<\/div>\n<div class=\"success-box\">\n<p class=\"label\">Sonu\u00e7<\/p>\n<p>BIMI nedir sorusunun \u00f6zeti: kimlik do\u011frulamas\u0131 s\u0131k\u0131 olan alan adlar\u0131n\u0131n logosunu gelen kutusunda g\u00f6steren bir standartt\u0131r. S\u0131ras\u0131 bellidir: SPF ve DKIM, ard\u0131ndan DMARC&#8217;\u0131n quarantine ya da reject&#8217;e al\u0131nmas\u0131, sonra logo, sertifika ve BIMI kayd\u0131. \u00c7ok say\u0131da m\u00fc\u015fteriye e-posta g\u00f6nderen markalar i\u00e7in de\u011ferlidir; k\u00fc\u00e7\u00fck \u015firketlerde \u00f6nce DMARC&#8217;\u0131 s\u0131k\u0131la\u015ft\u0131rmak gelir.<\/p>\n<\/div>\n<h2>Kontrol Listesi<\/h2>\n<ul class=\"kontrol-listesi\">\n<li>Alan ad\u0131n\u0131z\u0131n SPF ve DKIM kay\u0131tlar\u0131n\u0131n ge\u00e7ti\u011fini do\u011frulay\u0131n.<\/li>\n<li>DMARC raporlar\u0131yla b\u00fct\u00fcn me\u015fru g\u00f6nderen kaynaklar\u0131 belirleyin.<\/li>\n<li>DMARC politikas\u0131n\u0131 quarantine ya da reject&#8217;e, pct de\u011ferini 100&#8217;e \u00e7\u0131kar\u0131n.<\/li>\n<li>Logonun SVG Tiny PS s\u00fcr\u00fcm\u00fcn\u00fc haz\u0131rlat\u0131n: kare, en az 96 piksel, 32 KB alt\u0131.<\/li>\n<li>Marka tescil durumunuza g\u00f6re VMC ya da CMC sa\u011flay\u0131c\u0131s\u0131yla g\u00f6r\u00fc\u015f\u00fcn.<\/li>\n<li>Logo ve sertifika dosyalar\u0131n\u0131 HTTPS ile eri\u015filen bir adreste yay\u0131mlay\u0131n.<\/li>\n<li>default._bimi alt\u0131nda TXT kayd\u0131n\u0131 ekleyin ve 48 saat i\u00e7inde gelen kutusunda kontrol edin.<\/li>\n<\/ul>\n<div class=\"kb-faq\">\n<h2>S\u0131k\u00e7a sorulan sorular<\/h2>\n<h3>BIMI nedir, sertifikas\u0131z kullan\u0131labilir mi?<\/h3>\n<p>BIMI kayd\u0131 sertifikas\u0131z da yay\u0131mlanabilir ve baz\u0131 e-posta servisleri logoyu bu durumda g\u00f6sterebilir. Gmail ise logo i\u00e7in VMC ya da CMC sertifikas\u0131 ister. Gmail kullanan al\u0131c\u0131lar\u0131n\u0131z \u00e7oksa sertifika fiilen gereklidir.<\/p>\n<h3>Logo ne kadar s\u00fcrede g\u00f6r\u00fcn\u00fcr?<\/h3>\n<p>Google&#8217;a g\u00f6re kay\u0131t eklendikten sonra logonun al\u0131c\u0131lar\u0131n gelen kutusunda g\u00f6r\u00fcnmesi 48 saate kadar s\u00fcrebilir. G\u00f6r\u00fcnm\u00fcyorsa \u00f6nce DMARC politikas\u0131n\u0131 ve SVG dosyas\u0131n\u0131n bi\u00e7imini kontrol edin.<\/p>\n<h3>BIMI e-postalar\u0131m\u0131n spama d\u00fc\u015fmesini \u00f6nler mi?<\/h3>\n<p>Do\u011frudan \u00f6nlemez. Teslimi belirleyen kimlik do\u011frulama ve g\u00f6nderici itibar\u0131d\u0131r. BIMI&#8217;nin \u015fart\u0131 olan s\u0131k\u0131 DMARC politikas\u0131 ise alan ad\u0131n\u0131z\u0131n taklit edilmesini zorla\u015ft\u0131rarak dolayl\u0131 olarak itibar\u0131n\u0131z\u0131 korur.<\/p>\n<h3>Mavi onay i\u015fareti nas\u0131l al\u0131n\u0131r?<\/h3>\n<p>Gmail, VMC ile do\u011frulanm\u0131\u015f g\u00f6ndericilerin yan\u0131nda onay i\u015fareti g\u00f6sterir. VMC i\u00e7in logonun tescilli marka olmas\u0131 gerekir. CMC ile logo g\u00f6r\u00fcnebilir, ama onay i\u015fareti i\u00e7in Google&#8217;\u0131n sayfas\u0131 VMC&#8217;yi esas al\u0131r.<\/p>\n<h3>Hosting e-postas\u0131yla BIMI kullan\u0131labilir mi?<\/h3>\n<p>Evet. BIMI e-posta sunucusundan ba\u011f\u0131ms\u0131zd\u0131r; alan ad\u0131n\u0131n DNS kay\u0131tlar\u0131yla \u00e7al\u0131\u015f\u0131r. Hosting e-postan\u0131zda SPF ve DKIM kuruluysa ve DMARC s\u0131k\u0131la\u015ft\u0131r\u0131lm\u0131\u015fsa BIMI kayd\u0131 ayn\u0131 DNS b\u00f6lgesine eklenir.<\/p>\n<\/div>\n<div class=\"cta-box\">\n<p class=\"label\">Narhost&#8217;ta<\/p>\n<p>Kurumsal e-posta hesaplar\u0131n\u0131z i\u00e7in SPF ve DKIM kay\u0131tlar\u0131n\u0131 cPanel&#8217;den tek d\u00fc\u011fmeyle kurabilir, DMARC ve BIMI kay\u0131tlar\u0131n\u0131 ayn\u0131 DNS ekran\u0131ndan y\u00f6netebilirsiniz.<\/p>\n<p><a class=\"cta-btn\" href=\"https:\/\/narhost.com\/kurumsal-e-posta\" title=\"Narhost Kurumsal E-posta paketleri\">Kurumsal e-posta paketlerini incele<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>BIMI nedir sorusunun k\u0131sa cevab\u0131: alan ad\u0131n\u0131z\u0131n logosunu desteklenen e-posta servislerinde gelen kutusunda g\u00f6steren bir DNS standard\u0131d\u0131r. Logo yaln\u0131z DMARC quarantine ya da reject ve pct=100 iken g\u00f6r\u00fcn\u00fcr; Gmail ayr\u0131ca VMC ya da CMC sertifikas\u0131 ister.<\/p>\n","protected":false},"author":1,"featured_media":3091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-3090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-posta"],"_links":{"self":[{"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/posts\/3090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/comments?post=3090"}],"version-history":[{"count":1,"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/posts\/3090\/revisions"}],"predecessor-version":[{"id":3092,"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/posts\/3090\/revisions\/3092"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/media\/3091"}],"wp:attachment":[{"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/media?parent=3090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/categories?post=3090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/tags?post=3090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}