{"id":2868,"date":"2026-10-11T17:30:00","date_gmt":"2026-10-11T14:30:00","guid":{"rendered":"https:\/\/narhost.com\/blog\/?p=2868"},"modified":"2026-09-26T23:24:22","modified_gmt":"2026-09-26T20:24:22","slug":"alan-adi-degisikligi-seo","status":"publish","type":"post","link":"https:\/\/narhost.com\/blog\/alan-adi-degisikligi-seo\/","title":{"rendered":"Alan Ad\u0131 De\u011fi\u015ftirmek SEO&#8217;yu Etkiler mi, Trafik Nas\u0131l Korunur"},"content":{"rendered":"<div id=\"ai-ozet\" class=\"ai-box\">\n<p class=\"ai-box-title\">K\u0131saca \u00f6zet<\/p>\n<ul>\n<li>Alan ad\u0131 de\u011fi\u015fikli\u011fi SEO a\u00e7\u0131s\u0131ndan ge\u00e7ici bir s\u0131ralama dalgalanmas\u0131 yarat\u0131r; eski adreslerin her biri yeni kar\u015f\u0131l\u0131\u011f\u0131na 301 ile y\u00f6nlendirilirse sinyaller b\u00fcy\u00fck \u00f6l\u00e7\u00fcde yeni alan ad\u0131na ta\u015f\u0131n\u0131r.<\/li>\n<li>Google&#8217;\u0131n site ta\u015f\u0131ma rehberine g\u00f6re orta b\u00fcy\u00fckl\u00fckte bir sitede yeni adreslerin eski adreslerin yerini almas\u0131 birka\u00e7 hafta ya da daha uzun s\u00fcrebilir.<\/li>\n<li>B\u00fct\u00fcn eski sayfalar\u0131 yeni ana sayfaya y\u00f6nlendirmek en s\u0131k yap\u0131lan hatad\u0131r; sayfa sayfa e\u015fle\u015fen bir y\u00f6nlendirme haritas\u0131 gerekir.<\/li>\n<li>Search Console&#8217;daki Adres De\u011fi\u015fikli\u011fi arac\u0131 y\u00f6nlendirmeler kurulduktan sonra kullan\u0131l\u0131r ve yaln\u0131z alan ad\u0131 d\u00fczeyindeki m\u00fclklerde \u00e7al\u0131\u015f\u0131r.<\/li>\n<li>Google, y\u00f6nlendirmelerin en az 180 g\u00fcn korunmas\u0131n\u0131 ve eski alan ad\u0131n\u0131n en az bir y\u0131l daha yenilenmesini \u00f6neriyor.<\/li>\n<li>Alan ad\u0131 de\u011fi\u015fikli\u011fini tasar\u0131m ya da URL yap\u0131s\u0131 de\u011fi\u015fikli\u011fiyle ayn\u0131 g\u00fcne koymamak, sorun \u00e7\u0131kt\u0131\u011f\u0131nda nedenini bulmay\u0131 kolayla\u015ft\u0131r\u0131r.<\/li>\n<\/ul>\n<\/div>\n<p>\u015eirketin ad\u0131 de\u011fi\u015fti, marka yenilendi ya da y\u0131llar \u00f6nce al\u0131nan uzun ve ak\u0131lda kalmayan alan ad\u0131ndan sonunda kurtulma zaman\u0131 geldi. Pazarlama ekibi yeni ad\u0131 haz\u0131rlad\u0131, ama biri toplant\u0131da o soruyu soruyor: Google&#8217;daki s\u0131ralamalar\u0131m\u0131z ne olacak? Alan ad\u0131 de\u011fi\u015fikli\u011fi SEO a\u00e7\u0131s\u0131ndan riskli bir i\u015ftir, ama bu risk b\u00fcy\u00fck \u00f6l\u00e7\u00fcde haz\u0131rl\u0131kla y\u00f6netilir. Kay\u0131plar \u00e7o\u011funlukla alan ad\u0131n\u0131n kendisinden de\u011fil, eksik y\u00f6nlendirmeden ve aceleden gelir.<\/p>\n<h2>Alan Ad\u0131 De\u011fi\u015fikli\u011fi SEO&#8217;yu Neden Etkiler<\/h2>\n<p>Google her sayfay\u0131 adresiyle tan\u0131r. Bir sayfan\u0131n y\u0131llar i\u00e7inde toplad\u0131\u011f\u0131 ba\u011flant\u0131lar, t\u0131klama ge\u00e7mi\u015fi ve dizindeki yeri o adrese ba\u011fl\u0131d\u0131r. Alan ad\u0131 de\u011fi\u015fti\u011finde b\u00fct\u00fcn adresler de\u011fi\u015fir ve Google&#8217;\u0131n her eski adresi yeniden taray\u0131p yeni kar\u015f\u0131l\u0131\u011f\u0131n\u0131 bulmas\u0131 gerekir. Google&#8217;\u0131n <a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/site-move-with-url-changes\" title=\"Google Search Central \u2014 URL de\u011fi\u015fikli\u011fiyle site ta\u015f\u0131ma rehberi\" target=\"_blank\" rel=\"noopener\">site ta\u015f\u0131ma rehberi<\/a> bu s\u00fcre\u00e7te ge\u00e7ici s\u0131ralama dalgalanmalar\u0131n\u0131 beklenen bir durum olarak tan\u0131ml\u0131yor ve orta b\u00fcy\u00fckl\u00fckte sitelerde yeni adreslerin g\u00f6r\u00fcnmeye ba\u015flamas\u0131n\u0131n birka\u00e7 hafta ya da daha uzun s\u00fcrebilece\u011fini s\u00f6yl\u00fcyor.<\/p>\n<p>Ta\u015f\u0131ma i\u015flemi URL baz\u0131nda ilerler. S\u0131k taranan \u00f6nemli sayfalar h\u0131zl\u0131 ge\u00e7er, az ziyaret edilen ar\u015fiv sayfalar\u0131 haftalarca eski adresiyle g\u00f6r\u00fcnmeye devam edebilir. Bu y\u00fczden ge\u00e7i\u015f d\u00f6nemi boyunca iki alan ad\u0131n\u0131n da Search Console&#8217;da izlenmesi gerekir.<\/p>\n<div class=\"highlight-box\">\n<p class=\"label\">Bilgi<\/p>\n<p>Alan ad\u0131 uzant\u0131s\u0131n\u0131 de\u011fi\u015ftirmek (\u00f6rne\u011fin .com&#8217;dan .com.tr&#8217;ye ge\u00e7mek) de teknik olarak ayn\u0131 i\u015flemdir. Uzant\u0131 ne olursa olsun, yeni adres farkl\u0131 bir alan ad\u0131d\u0131r ve ayn\u0131 y\u00f6nlendirme ile bildirim ad\u0131mlar\u0131n\u0131 gerektirir.<\/p>\n<\/div>\n<h2>301 Y\u00f6nlendirme Haritas\u0131 Nas\u0131l Haz\u0131rlan\u0131r<\/h2>\n<p>Y\u00f6nlendirme haritas\u0131, eski sitedeki her adresin yeni sitede hangi adrese kar\u015f\u0131l\u0131k geldi\u011fini g\u00f6steren iki s\u00fctunlu bir listedir. Haz\u0131rlamak i\u00e7in \u00f6nce eski sitenin tam adres listesi \u00e7\u0131kar\u0131l\u0131r: site haritas\u0131, i\u00e7erik y\u00f6netim sisteminin yaz\u0131 ve sayfa listesi, Search Console&#8217;da ba\u011flant\u0131 ve trafik alan sayfalar, sunucu eri\u015fim kay\u0131tlar\u0131nda son aylarda ziyaret edilen adresler. G\u00f6rseller ve PDF dosyalar\u0131 da bu listeye girer; Google&#8217;\u0131n rehberi g\u00f6m\u00fcl\u00fc i\u00e7eriklerin de ta\u015f\u0131maya dahil edilmesini a\u00e7\u0131k\u00e7a istiyor.<\/p>\n<p>Her sat\u0131r i\u00e7in kal\u0131c\u0131, yani 301 y\u00f6nlendirme kullan\u0131l\u0131r. Google&#8217;\u0131n <a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/301-redirects\" title=\"Google Search Central \u2014 y\u00f6nlendirmeler ve Google Arama\" target=\"_blank\" rel=\"noopener\">y\u00f6nlendirmeler dok\u00fcman\u0131<\/a> kal\u0131c\u0131 y\u00f6nlendirmeyi, hedef adresin kanonik kabul edilmesi i\u00e7in g\u00fc\u00e7l\u00fc bir sinyal olarak tan\u0131ml\u0131yor. Ayn\u0131 yol yap\u0131s\u0131 korunuyorsa tek bir kuralla b\u00fct\u00fcn adresler yeni alan ad\u0131na ta\u015f\u0131nabilir; cPanel \u00fczerinde bunun nas\u0131l yap\u0131ld\u0131\u011f\u0131 <a href=\"https:\/\/narhost.com\/destek\/cpanelde-301-yonlendirme-nasil-yapilir\/\" title=\"cPanel&#039;de 301 Y\u00f6nlendirme Nas\u0131l Yap\u0131l\u0131r \u2014 Narhost Destek Merkezi\">cPanel&#8217;de 301 y\u00f6nlendirme kart\u0131nda<\/a> anlat\u0131l\u0131yor.<\/p>\n<div class=\"warn-box\">\n<p class=\"label\">Dikkat<\/p>\n<p>Eski sitedeki y\u00fczlerce sayfay\u0131 tek kuralla yeni ana sayfaya y\u00f6nlendirmek en pahal\u0131 hatad\u0131r. Google bu t\u00fcr y\u00f6nlendirmeleri soft 404, yani bulunamayan sayfa olarak de\u011ferlendirebilir ve o sayfalar\u0131n toplad\u0131\u011f\u0131 ba\u011flant\u0131 de\u011feri yeni siteye ge\u00e7mez. Her eski adres, i\u00e7eri\u011fi en yak\u0131n olan yeni adrese gitmelidir.<\/p>\n<\/div>\n<figure class=\"nh-sema\"><img loading=\"lazy\" src=\"https:\/\/narhost.com\/blog\/wp-content\/uploads\/2026\/09\/alan-adi-degisikligi-seo-sema-narhost.webp\" alt=\"alan ad\u0131 de\u011fi\u015fikli\u011fi seo s\u00fcrecini y\u00f6nlendirme haritas\u0131, 301, Adres De\u011fi\u015fikli\u011fi arac\u0131 ve izleme ad\u0131mlar\u0131yla g\u00f6steren \u015fema\" width=\"1200\" height=\"500\" loading=\"lazy\" decoding=\"async\"><figcaption>Alan ad\u0131 de\u011fi\u015fikli\u011finde trafik d\u00f6rt ad\u0131mda korunur: harita, 301 y\u00f6nlendirme, Google&#x27;a bildirim ve en az 180 g\u00fcnl\u00fck izleme.<\/figcaption><\/figure>\n<h2>Search Console Adres De\u011fi\u015fikli\u011fi Arac\u0131<\/h2>\n<p>Y\u00f6nlendirmeler \u00e7al\u0131\u015fmaya ba\u015flad\u0131ktan sonra Search Console&#8217;daki <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9370220\" title=\"Search Console Yard\u0131m \u2014 Adres De\u011fi\u015fikli\u011fi arac\u0131\" target=\"_blank\" rel=\"noopener\">Adres De\u011fi\u015fikli\u011fi arac\u0131<\/a> kullan\u0131l\u0131r. Ara\u00e7, Google&#8217;a ta\u015f\u0131may\u0131 resm\u00ee olarak bildirir ve eski sitenin arama sonu\u00e7lar\u0131ndaki yerinin yeni siteye aktar\u0131lmas\u0131na yard\u0131m eder. Google&#8217;\u0131n yard\u0131m sayfas\u0131na g\u00f6re ara\u00e7 yaln\u0131z alan ad\u0131 d\u00fczeyindeki m\u00fclklerde \u00e7al\u0131\u015f\u0131r; www&#8217;lu ve www&#8217;suz s\u00fcr\u00fcmler dahil eski alan ad\u0131n\u0131n b\u00fct\u00fcn varyantlar\u0131n\u0131n ayr\u0131 ayr\u0131 ta\u015f\u0131nmas\u0131 ve hepsinin Search Console&#8217;da do\u011frulanm\u0131\u015f olmas\u0131 gerekir.<\/p>\n<p>Bildirim yap\u0131ld\u0131ktan sonra iki m\u00fclkte de ta\u015f\u0131man\u0131n s\u00fcrd\u00fc\u011f\u00fcn\u00fc g\u00f6steren bir uyar\u0131 180 g\u00fcn boyunca g\u00f6r\u00fcn\u00fcr. Ayn\u0131 sayfa y\u00f6nlendirmelerin en az 180 g\u00fcn, eski adreslere h\u00e2l\u00e2 arama trafi\u011fi geliyorsa daha uzun korunmas\u0131n\u0131 ve eski alan ad\u0131n\u0131n en az bir y\u0131l daha yenilenmesini \u00f6neriyor. Eski alan ad\u0131n\u0131 hemen b\u0131rakmak, ba\u015fkas\u0131n\u0131n onu kaydedip y\u0131llarca biriken ba\u011flant\u0131lar\u0131 kendi sitesine \u00e7evirmesine kap\u0131 a\u00e7ar.<\/p>\n<h2>Alan Ad\u0131 De\u011fi\u015fikli\u011fi SEO Kontrol Tablosu<\/h2>\n<p>A\u015fa\u011f\u0131daki tablo, ge\u00e7i\u015fin hangi a\u015famas\u0131nda neyin yap\u0131ld\u0131\u011f\u0131n\u0131 ve atland\u0131\u011f\u0131nda ne kaybedildi\u011fini \u00f6zetliyor.<\/p>\n<table>\n<thead>\n<tr>\n<th>A\u015fama<\/th>\n<th>Yap\u0131lacak i\u015f<\/th>\n<th>Atlan\u0131rsa ne olur<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Haz\u0131rl\u0131k<\/td>\n<td>Eski adres listesi, y\u00f6nlendirme haritas\u0131, yeni alan ad\u0131n\u0131n Search Console&#8217;da do\u011frulanmas\u0131<\/td>\n<td>Eksik sayfalar 404 verir, trafik kayb\u0131 \u00f6l\u00e7\u00fclemez<\/td>\n<\/tr>\n<tr>\n<td>Ge\u00e7i\u015f g\u00fcn\u00fc<\/td>\n<td>301 y\u00f6nlendirmeler, i\u00e7 ba\u011flant\u0131lar\u0131n ve kanonik etiketlerin yeni adrese g\u00fcncellenmesi<\/td>\n<td>Google eski ve yeni adres aras\u0131nda gidip gelir<\/td>\n<\/tr>\n<tr>\n<td>Bildirim<\/td>\n<td>Adres De\u011fi\u015fikli\u011fi arac\u0131, yeni site haritas\u0131n\u0131n g\u00f6nderilmesi<\/td>\n<td>Ta\u015f\u0131ma daha yava\u015f fark edilir<\/td>\n<\/tr>\n<tr>\n<td>\u0130lk haftalar<\/td>\n<td>Tarama hatalar\u0131, dizin durumu ve trafik izlenir<\/td>\n<td>Bozuk y\u00f6nlendirme ge\u00e7 fark edilir<\/td>\n<\/tr>\n<tr>\n<td>Uzun d\u00f6nem<\/td>\n<td>Y\u00f6nlendirmeler en az 180 g\u00fcn korunur, eski alan ad\u0131 yenilenir<\/td>\n<td>Ba\u011flant\u0131 de\u011feri ve marka ad\u0131 kaybedilir<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Geri Ba\u011flant\u0131lar ve Marka Sinyalleri<\/h2>\n<p>Y\u00f6nlendirmeler d\u0131\u015f ba\u011flant\u0131lar\u0131n de\u011ferini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde ta\u015f\u0131r, ama en g\u00fcvenli yol en \u00f6nemli ba\u011flant\u0131lar\u0131 kayna\u011f\u0131nda g\u00fcncellemektir. Sitenize en \u00e7ok ba\u011flant\u0131 veren sayfalar\u0131 Search Console&#8217;un Ba\u011flant\u0131lar raporundan \u00e7\u0131kar\u0131n; i\u015f ortaklar\u0131, sekt\u00f6r rehberleri, dernek \u00fcyelik sayfalar\u0131 ve bas\u0131n haberleri i\u00e7in yeni adresi bildiren k\u0131sa bir e-posta yeterlidir. Sosyal medya profilleri, harita kayd\u0131, e-posta imzalar\u0131 ve faturalardaki adres de ayn\u0131 listeye girer.<\/p>\n<p>Alan ad\u0131 de\u011fi\u015fikli\u011fi e-postay\u0131 da etkiler. Eski alan ad\u0131ndaki e-posta adresleri bir s\u00fcre daha \u00e7al\u0131\u015fmaya devam etmeli, gelen postalar yeni adreslere y\u00f6nlendirilmelidir. M\u00fc\u015fteriler aylarca eski adrese yazmaya devam eder.<\/p>\n<div class=\"senaryo-block\">\n<p class=\"label\">\u00d6rnek senaryo<\/p>\n<p>Bir end\u00fcstriyel ekipman firmas\u0131, k\u0131saltmal\u0131 ve uzun alan ad\u0131ndan yeni marka ad\u0131na ge\u00e7iyor. Eski sitede 420 sayfa ve 150 \u00fcr\u00fcn PDF&#8217;i var, organik trafi\u011fin yar\u0131s\u0131 30 \u00fcr\u00fcn sayfas\u0131ndan geliyor. Ekip \u00f6nce bu 30 sayfan\u0131n birebir kar\u015f\u0131l\u0131\u011f\u0131n\u0131, sonra kalan sayfalar\u0131 e\u015fle\u015ftiren bir tablo haz\u0131rl\u0131yor. Ge\u00e7i\u015f g\u00fcn\u00fc yaln\u0131z alan ad\u0131 de\u011fi\u015fiyor, tasar\u0131m ve adres yap\u0131s\u0131 ayn\u0131 kal\u0131yor. \u0130lk \u00fc\u00e7 haftada s\u0131ralamalar dalgalan\u0131yor, alt\u0131nc\u0131 haftada yeni adresler eski adreslerin yerini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde alm\u0131\u015f durumda. Firma eski alan ad\u0131n\u0131 yenilemeye devam ediyor.<\/p>\n<\/div>\n<h2>WordPress Sitede ve Hosting Taraf\u0131nda Dikkat Edilecekler<\/h2>\n<p>WordPress&#8217;te alan ad\u0131 de\u011fi\u015fikli\u011fi yaln\u0131z ayarlardaki site adresini de\u011fi\u015ftirmek de\u011fildir. Veritaban\u0131ndaki yaz\u0131 i\u00e7i ba\u011flant\u0131lar, g\u00f6rsel adresleri ve eklenti ayarlar\u0131 da eski alan ad\u0131n\u0131 ta\u015f\u0131r. Bu ad\u0131mlar\u0131n nas\u0131l yap\u0131ld\u0131\u011f\u0131 <a href=\"https:\/\/narhost.com\/destek\/wordpress-alan-adi-degisikligi-nasil-yapilir\/\" title=\"WordPress Alan Ad\u0131 De\u011fi\u015fikli\u011fi Nas\u0131l Yap\u0131l\u0131r \u2014 Narhost Destek Merkezi\">WordPress alan ad\u0131 de\u011fi\u015fikli\u011fi kart\u0131nda<\/a> s\u0131ras\u0131yla anlat\u0131l\u0131yor.<\/p>\n<p>Hosting taraf\u0131nda iki \u015fey unutulur. Birincisi eski alan ad\u0131n\u0131n da bir SSL sertifikas\u0131 ta\u015f\u0131mas\u0131 gerekir; HTTPS ile gelen ziyaret\u00e7i sertifika hatas\u0131 g\u00f6r\u00fcrse y\u00f6nlendirmeye hi\u00e7 ula\u015fmaz. \u0130kincisi alan ad\u0131 de\u011fi\u015fikli\u011fini hosting ta\u015f\u0131mas\u0131yla ayn\u0131 g\u00fcne koymamak gerekir. Sunucu da de\u011fi\u015fecekse \u00f6nce sunucuyu eski alan ad\u0131yla ta\u015f\u0131y\u0131n, sorunsuz \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcn, sonra alan ad\u0131n\u0131 de\u011fi\u015ftirin. Ta\u015f\u0131ma s\u00fcrecinin kendisi <a href=\"https:\/\/narhost.com\/blog\/hosting-nasil-tasinir\/\" title=\"Hosting Nas\u0131l Ta\u015f\u0131n\u0131r \u2014 Narhost Blog\">hosting nas\u0131l ta\u015f\u0131n\u0131r yaz\u0131s\u0131nda<\/a> anlat\u0131l\u0131yor; yeni alan ad\u0131nda hangi uzant\u0131n\u0131n neden se\u00e7ilece\u011fini ise <a href=\"https:\/\/narhost.com\/blog\/en-populer-domain-uzantilari-nedir\/\" title=\"En Pop\u00fcler Domain Uzant\u0131lar\u0131 \u2014 Narhost Blog\">pop\u00fcler domain uzant\u0131lar\u0131 rehberinde<\/a> bulabilirsiniz.<\/p>\n<div class=\"success-box\">\n<p class=\"label\">Sonu\u00e7<\/p>\n<p>Alan ad\u0131 de\u011fi\u015fikli\u011fi SEO a\u00e7\u0131s\u0131ndan kal\u0131c\u0131 bir kay\u0131p olmak zorunda de\u011fildir. Sayfa sayfa 301 y\u00f6nlendirme, Adres De\u011fi\u015fikli\u011fi arac\u0131, g\u00fcncellenmi\u015f i\u00e7 ba\u011flant\u0131lar ve korunmaya devam eden eski alan ad\u0131 ile birka\u00e7 haftal\u0131k dalgalanman\u0131n ard\u0131ndan s\u0131ralamalar b\u00fcy\u00fck \u00f6l\u00e7\u00fcde yeni adrese ge\u00e7er.<\/p>\n<\/div>\n<h2>Ge\u00e7i\u015f G\u00fcn\u00fc Kontrol Listesi<\/h2>\n<ul class=\"kontrol-listesi\">\n<li>Eski sitenin b\u00fct\u00fcn adreslerini, g\u00f6rsel ve PDF dosyalar\u0131 dahil listeleyin.<\/li>\n<li>Her eski adres i\u00e7in yeni kar\u015f\u0131l\u0131\u011f\u0131n\u0131 i\u00e7eren y\u00f6nlendirme haritas\u0131n\u0131 haz\u0131rlay\u0131n.<\/li>\n<li>Yeni alan ad\u0131n\u0131 Search Console&#8217;a ekleyip do\u011frulay\u0131n, yeni site haritas\u0131n\u0131 haz\u0131r tutun.<\/li>\n<li>301 y\u00f6nlendirmeleri kurun ve \u00f6rnek adreslerle zincir olu\u015fmad\u0131\u011f\u0131n\u0131 test edin.<\/li>\n<li>\u0130\u00e7 ba\u011flant\u0131lar\u0131, kanonik etiketleri ve site haritas\u0131ndaki adresleri yeni alan ad\u0131na g\u00fcncelleyin.<\/li>\n<li>Adres De\u011fi\u015fikli\u011fi arac\u0131n\u0131 eski alan ad\u0131n\u0131n b\u00fct\u00fcn varyantlar\u0131 i\u00e7in \u00e7al\u0131\u015ft\u0131r\u0131n.<\/li>\n<li>Eski alan ad\u0131n\u0131n SSL sertifikas\u0131n\u0131 ve e-posta y\u00f6nlendirmelerini a\u00e7\u0131k tutun.<\/li>\n<li>Eski alan ad\u0131n\u0131 en az bir y\u0131l daha yenileyin ve y\u00f6nlendirmeleri kald\u0131rmay\u0131n.<\/li>\n<\/ul>\n<div class=\"kb-faq\">\n<h2>S\u0131k\u00e7a sorulan sorular<\/h2>\n<h3>Alan ad\u0131 de\u011fi\u015fikli\u011fi SEO s\u0131ralamas\u0131n\u0131 ne kadar s\u00fcre etkiler?<\/h3>\n<p>Google&#8217;\u0131n site ta\u015f\u0131ma rehberine g\u00f6re orta b\u00fcy\u00fckl\u00fckte bir sitede yeni adreslerin arama sonu\u00e7lar\u0131nda eski adreslerin yerini almas\u0131 birka\u00e7 hafta ya da daha uzun s\u00fcrebilir, b\u00fcy\u00fck sitelerde s\u00fcre uzar. Bu d\u00f6nemde s\u0131ralamalar\u0131n dalgalanmas\u0131 beklenen bir durumdur. S\u00fcreyi k\u0131saltan en \u00f6nemli \u015fey eksiksiz y\u00f6nlendirme haritas\u0131 ve yeni site haritas\u0131n\u0131n g\u00f6nderilmesidir.<\/p>\n<h3>Eski alan ad\u0131n\u0131 ne zaman b\u0131rakabilirim?<\/h3>\n<p>Google y\u00f6nlendirmelerin en az 180 g\u00fcn korunmas\u0131n\u0131, eski alan ad\u0131n\u0131n ise en az bir y\u0131l daha yenilenmesini \u00f6neriyor. Pratikte eski alan ad\u0131na ba\u011flant\u0131 veren siteler ve m\u00fc\u015fterilerin kay\u0131tl\u0131 adresleri y\u0131llarca kal\u0131r. Alan ad\u0131n\u0131 b\u0131rakmak, ba\u015fkas\u0131n\u0131n onu kaydedip bu trafi\u011fi ve ba\u011flant\u0131lar\u0131 kendi amac\u0131 i\u00e7in kullanmas\u0131na f\u0131rsat verir.<\/p>\n<h3>B\u00fct\u00fcn sayfalar\u0131 yeni ana sayfaya y\u00f6nlendirmek yeterli mi?<\/h3>\n<p>Yeterli de\u011fildir. Google, i\u00e7erik olarak ilgisi olmayan bir sayfaya yap\u0131lan toplu y\u00f6nlendirmeleri soft 404 olarak de\u011ferlendirebilir. Eski \u00fcr\u00fcn sayfas\u0131 yeni \u00fcr\u00fcn sayfas\u0131na, eski blog yaz\u0131s\u0131 yeni blog yaz\u0131s\u0131na gitmelidir. Kar\u015f\u0131l\u0131\u011f\u0131 olmayan sayfalar en yak\u0131n kategori sayfas\u0131na y\u00f6nlendirilebilir.<\/p>\n<h3>Adres De\u011fi\u015fikli\u011fi arac\u0131n\u0131 ne zaman kullanmal\u0131y\u0131m?<\/h3>\n<p>Ara\u00e7, yeni site yay\u0131nda ve eski adreslerden 301 y\u00f6nlendirmeler \u00e7al\u0131\u015f\u0131r durumdayken kullan\u0131l\u0131r. \u00d6nce iki alan ad\u0131 da Search Console&#8217;da do\u011frulanm\u0131\u015f olmal\u0131d\u0131r. Ara\u00e7 yaln\u0131z alan ad\u0131 d\u00fczeyindeki m\u00fclklerde \u00e7al\u0131\u015f\u0131r; alt klas\u00f6r ta\u015f\u0131malar\u0131nda kullan\u0131lamaz.<\/p>\n<h3>Uzant\u0131y\u0131 de\u011fi\u015ftirmek de alan ad\u0131 de\u011fi\u015fikli\u011fi say\u0131l\u0131r m\u0131?<\/h3>\n<p>Evet. .com&#8217;dan .com.tr&#8217;ye ya da tam tersine ge\u00e7mek, Google a\u00e7\u0131s\u0131ndan farkl\u0131 bir alan ad\u0131na ta\u015f\u0131nmak demektir. Ayn\u0131 y\u00f6nlendirme haritas\u0131, ayn\u0131 Adres De\u011fi\u015fikli\u011fi bildirimi ve ayn\u0131 izleme s\u00fcreci uygulan\u0131r. Eski uzant\u0131y\u0131 da yenilemeye devam etmek gerekir.<\/p>\n<\/div>\n<div class=\"cta-box\">\n<p class=\"label\">Narhost&#8217;ta<\/p>\n<p>Yeni alan ad\u0131n\u0131z\u0131 kaydederken \u00fccretsiz WHOIS gizlili\u011fi ve \u00fccretsiz DNS y\u00f6netimi al\u0131rs\u0131n\u0131z; eski alan ad\u0131n\u0131z\u0131 da transfer ederek iki ad\u0131 tek panelden yenileyebilir, y\u00f6nlendirmelerinizi kesintisiz koruyabilirsiniz.<\/p>\n<p><a class=\"cta-btn\" href=\"https:\/\/narhost.com\/domain-kaydi\" title=\"Narhost alan ad\u0131 kayd\u0131 ve sorgulama\">Alan ad\u0131 sorgula<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Alan ad\u0131 de\u011fi\u015fikli\u011fi SEO a\u00e7\u0131s\u0131ndan ge\u00e7ici bir s\u0131ralama dalgalanmas\u0131 yarat\u0131r; eski adreslerin her biri yeni kar\u015f\u0131l\u0131\u011f\u0131na 301 ile y\u00f6nlendirilir ve Adres De\u011fi\u015fikli\u011fi arac\u0131 kullan\u0131l\u0131rsa sinyaller b\u00fcy\u00fck \u00f6l\u00e7\u00fcde yeni alan ad\u0131na ta\u015f\u0131n\u0131r.<\/p>\n","protected":false},"author":1,"featured_media":2869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-2868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domain"],"_links":{"self":[{"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/posts\/2868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/comments?post=2868"}],"version-history":[{"count":1,"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/posts\/2868\/revisions"}],"predecessor-version":[{"id":2870,"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/posts\/2868\/revisions\/2870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/media\/2869"}],"wp:attachment":[{"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/media?parent=2868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/categories?post=2868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/tags?post=2868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}