{"id":2816,"date":"2026-10-09T10:00:00","date_gmt":"2026-10-09T07:00:00","guid":{"rendered":"https:\/\/narhost.com\/blog\/?p=2816"},"modified":"2026-09-26T23:21:05","modified_gmt":"2026-09-26T20:21:05","slug":"yeni-domain-uzantilari","status":"publish","type":"post","link":"https:\/\/narhost.com\/blog\/yeni-domain-uzantilari\/","title":{"rendered":"Yeni Domain Uzant\u0131lar\u0131 SEO&#8217;ya Zarar Verir mi (.online, .shop)"},"content":{"rendered":"<div id=\"ai-ozet\" class=\"ai-box\">\n<p class=\"ai-box-title\">K\u0131saca \u00f6zet<\/p>\n<ul>\n<li>Yeni domain uzant\u0131lar\u0131 (.online, .shop, .store, .site, .app gibi) Google taraf\u0131ndan .com ve .org ile ayn\u0131 \u015fekilde ele al\u0131n\u0131r; uzant\u0131 tek ba\u015f\u0131na s\u0131ralamay\u0131 ne y\u00fckseltir ne d\u00fc\u015f\u00fcr\u00fcr.<\/li>\n<li>Uzant\u0131n\u0131n i\u00e7indeki anahtar kelime avantaj sa\u011flamaz; .shop almak &#8220;ma\u011faza&#8221; sorgular\u0131nda \u00f6ne \u00e7\u0131karmaz.<\/li>\n<li>.london gibi \u015fehir uzant\u0131lar\u0131 ve .eu gibi b\u00f6lgesel uzant\u0131lar da genel uzant\u0131 say\u0131l\u0131r; \u00fclke hedeflemesi i\u00e7in .tr gibi \u00fclke kodu daha g\u00fc\u00e7l\u00fc sinyaldir.<\/li>\n<li>As\u0131l risk SEO de\u011fil g\u00fcven alg\u0131s\u0131d\u0131r; al\u0131\u015f\u0131lmam\u0131\u015f uzant\u0131 telefonda s\u00f6ylenirken ve e-posta adresinde yaz\u0131l\u0131rken hataya a\u00e7\u0131kt\u0131r.<\/li>\n<li>Yeni uzant\u0131larda ilk y\u0131l fiyat\u0131 ile yenileme fiyat\u0131 aras\u0131ndaki fark genelde daha b\u00fcy\u00fckt\u00fcr; karar yenileme fiyat\u0131na bak\u0131larak verilir.<\/li>\n<li>Ana marka i\u00e7in .com veya .com.tr, kampanya, \u00fcr\u00fcn hatt\u0131 ya da k\u0131sa y\u00f6nlendirme adresi i\u00e7in yeni uzant\u0131 mant\u0131kl\u0131 bir ayr\u0131md\u0131r.<\/li>\n<\/ul>\n<\/div>\n<p>\u0130stedi\u011finiz isim .com ve .com.tr&#8217;de al\u0131nm\u0131\u015f, ama ayn\u0131 isim .online ya da .shop ile bo\u015fta. Kay\u0131t ekran\u0131 cazip g\u00f6r\u00fcn\u00fcyor, fakat ak\u0131lda tek bir soru kal\u0131yor; bu uzant\u0131 Google&#8217;da geri planda kal\u0131r m\u0131, m\u00fc\u015fteri adresi garip bulur mu? Yeni domain uzant\u0131lar\u0131 konusunda en \u00e7ok duyulan iki g\u00f6r\u00fc\u015f birbirine z\u0131t: &#8220;SEO&#8217;yu \u00f6ld\u00fcr\u00fcr&#8221; ve &#8220;anahtar kelime uzant\u0131da oldu\u011fu i\u00e7in \u00f6ne \u00e7\u0131kar\u0131r&#8221;. \u0130kisi de do\u011fru de\u011fil. Karar SEO&#8217;dan \u00e7ok g\u00fcven, e-posta ve yenileme maliyeti \u00fczerinden verilir.<\/p>\n<h2>Yeni Domain Uzant\u0131lar\u0131 Nereden \u00c7\u0131kt\u0131<\/h2>\n<p>\u0130nternetin ilk y\u0131llar\u0131nda se\u00e7enek azd\u0131; .com, .net, .org gibi birka\u00e7 genel uzant\u0131 ve \u00fclke kodlar\u0131 vard\u0131. ICANN, 2012&#8217;de a\u00e7t\u0131\u011f\u0131 ba\u015fvuru turuyla herhangi bir kurumun yeni bir \u00fcst d\u00fczey alan ad\u0131 i\u015fletmek i\u00e7in ba\u015fvurabilmesinin yolunu a\u00e7t\u0131. <a href=\"https:\/\/newgtlds.icann.org\/en\/about\/program\" title=\"ICANN New gTLD Program \u2014 program hakk\u0131nda resm\u00ee sayfa\" target=\"_blank\" rel=\"noopener\">ICANN&#8217;in yeni gTLD program\u0131 sayfas\u0131na<\/a> g\u00f6re ilk yeni uzant\u0131lar Ekim 2013&#8217;te k\u00f6k b\u00f6lgeye eklendi ve o tarihten bu yana y\u00fczlerce uzant\u0131 kullan\u0131ma girdi.<\/p>\n<p>Bug\u00fcn .online, .site, .store, .shop, .app, .blog, .xyz gibi uzant\u0131lar s\u0131radan kay\u0131t ekranlar\u0131nda .com&#8217;un hemen yan\u0131nda listeleniyor. Her birinin arkas\u0131nda ayr\u0131 bir kay\u0131t otoritesi (registry) var ve fiyat\u0131, kurallar\u0131, hatta baz\u0131 teknik zorunluluklar\u0131 o kurum belirliyor. Genel uzant\u0131 ailesinin tamam\u0131na ve hangi uzant\u0131n\u0131n ne i\u00e7in kullan\u0131ld\u0131\u011f\u0131na <a href=\"https:\/\/narhost.com\/blog\/en-populer-domain-uzantilari-nedir\/\" title=\"En Pop\u00fcler Domain Uzant\u0131lar\u0131 Nedir \u2014 Narhost Blog\">en pop\u00fcler domain uzant\u0131lar\u0131 rehberinden<\/a> bakabilirsiniz; bu yaz\u0131 yaln\u0131z 2013 sonras\u0131 gelen yeni uzant\u0131lar\u0131n riskine odaklan\u0131yor.<\/p>\n<h2>Google Yeni Uzant\u0131lar\u0131 Nas\u0131l De\u011ferlendiriyor<\/h2>\n<p>Bu sorunun cevab\u0131 tahmine kalm\u0131yor, Google a\u00e7\u0131k\u00e7a yazm\u0131\u015f. Google Search Central blogunda Temmuz 2015&#8217;te yay\u0131mlanan <a href=\"https:\/\/developers.google.com\/search\/blog\/2015\/07\/googles-handling-of-new-top-level\" title=\"Google Search Central Blog \u2014 Google&#039;s handling of new top level domains\" target=\"_blank\" rel=\"noopener\">yeni \u00fcst d\u00fczey alan adlar\u0131n\u0131n ele al\u0131n\u0131\u015f\u0131 yaz\u0131s\u0131nda<\/a> \u00fc\u00e7 net c\u00fcmle var. Sistemler yeni gTLD&#8217;leri .com ve .org gibi di\u011fer genel uzant\u0131larla ayn\u0131 \u015fekilde i\u015fler. Uzant\u0131daki anahtar kelime aramada avantaj ya da dezavantaj sa\u011flamaz. Marka uzant\u0131lar\u0131 (.BRAND) da .com&#8217;dan fazla ya da az a\u011f\u0131rl\u0131k almaz.<\/p>\n<p>Ayn\u0131 yaz\u0131 \u015fehir ve b\u00f6lge uzant\u0131lar\u0131n\u0131 da netle\u015ftiriyor. .london veya .bayern gibi co\u011frafi g\u00f6r\u00fcnen uzant\u0131lar \u00fclke kodu gibi de\u011fil, genel uzant\u0131 gibi de\u011ferlendirilir. G\u00fcncel <a href=\"https:\/\/developers.google.com\/search\/docs\/specialty\/international\/managing-multi-regional-sites\" title=\"Google Search Central \u2014 \u00c7ok b\u00f6lgeli ve \u00e7ok dilli siteleri y\u00f6netme\" target=\"_blank\" rel=\"noopener\">\u00e7ok b\u00f6lgeli siteler dok\u00fcman\u0131<\/a> da .eu ve .asia&#8217;y\u0131 genel uzant\u0131 say\u0131yor; .io, .co, .me, .tv gibi baz\u0131 \u00fclke kodlar\u0131n\u0131 da kullan\u0131m bi\u00e7imi nedeniyle genel uzant\u0131 gibi ele al\u0131yor.<\/p>\n<div class=\"highlight-box\">\n<p class=\"label\">Bilgi<\/p>\n<p>T\u00fcrkiye&#8217;yi hedefleyen bir site i\u00e7in co\u011frafi sinyali en a\u00e7\u0131k veren uzant\u0131 .tr ailesidir. Yeni domain uzant\u0131lar\u0131 bu sinyali ta\u015f\u0131maz; .online veya .shop ile a\u00e7\u0131lan bir sitenin T\u00fcrkiye&#8217;ye y\u00f6nelik oldu\u011fu i\u00e7erik dili, adres, ileti\u015fim bilgileri ve ba\u011flant\u0131lar \u00fczerinden anla\u015f\u0131l\u0131r. Bu karar ayr\u0131nt\u0131s\u0131yla <a href=\"https:\/\/narhost.com\/blog\/com-mu-com-tr-mi\/\" title=\".com mu .com.tr mi \u2014 Narhost Blog\">.com mu .com.tr mi yaz\u0131s\u0131nda<\/a> ele al\u0131n\u0131yor.<\/p>\n<\/div>\n<h2>SEO&#8217;ya Dolayl\u0131 Etki Nerede Ba\u015flar<\/h2>\n<p>Google uzant\u0131y\u0131 cezaland\u0131rm\u0131yor, ama kullan\u0131c\u0131 davran\u0131\u015f\u0131 s\u0131ralamaya dolayl\u0131 yoldan yans\u0131yabilir. Arama sonucunda iki benzer ba\u015fl\u0131k yan yana dururken, kullan\u0131c\u0131n\u0131n tan\u0131d\u0131k uzant\u0131ya t\u0131klama e\u011filimi daha y\u00fcksek olabilir. \u00d6zellikle \u00f6deme, sa\u011fl\u0131k ve hukuk gibi g\u00fcvenin belirleyici oldu\u011fu alanlarda bu fark b\u00fcy\u00fcr. Bu bir algoritma karar\u0131 de\u011fil, insan refleksidir.<\/p>\n<p>Bir de ba\u011flant\u0131 taraf\u0131 var. Y\u0131llar i\u00e7inde baz\u0131 ucuz yeni uzant\u0131lar k\u00f6t\u00fc niyetli kay\u0131tlarla an\u0131l\u0131r oldu; baz\u0131 e-posta filtreleri, g\u00fcvenlik listeleri ve kurumsal g\u00fcvenlik duvarlar\u0131 bu uzant\u0131lara ek \u015f\u00fcpheyle bakabiliyor. Sitenize ba\u011flant\u0131 vermeyi d\u00fc\u015f\u00fcnen bir edit\u00f6r de al\u0131\u015f\u0131k olmad\u0131\u011f\u0131 bir adrese iki kez bakar. Yani yeni uzant\u0131 sizi a\u015fa\u011f\u0131 itmez, ama g\u00fcven biriktirmeyi biraz yava\u015flatabilir.<\/p>\n<table>\n<thead>\n<tr>\n<th>Konu<\/th>\n<th>.com \/ .com.tr<\/th>\n<th>Yeni domain uzant\u0131lar\u0131<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Google s\u0131ralamas\u0131<\/td>\n<td>Uzant\u0131dan kaynakl\u0131 fark yok<\/td>\n<td>Uzant\u0131dan kaynakl\u0131 fark yok<\/td>\n<\/tr>\n<tr>\n<td>Co\u011frafi sinyal<\/td>\n<td>.com yok, .com.tr T\u00fcrkiye<\/td>\n<td>Yok (\u015fehir uzant\u0131lar\u0131 dahil)<\/td>\n<\/tr>\n<tr>\n<td>Kullan\u0131c\u0131 g\u00fcveni<\/td>\n<td>Tan\u0131d\u0131k, sorgusuz<\/td>\n<td>Sekt\u00f6re ve kitleye g\u00f6re de\u011fi\u015fir<\/td>\n<\/tr>\n<tr>\n<td>S\u00f6zl\u00fc payla\u015f\u0131m<\/td>\n<td>Kolay<\/td>\n<td>&#8220;Nokta online&#8221; gibi tekrar gerekebilir<\/td>\n<\/tr>\n<tr>\n<td>Yenileme fiyat\u0131<\/td>\n<td>Genelde \u00f6ng\u00f6r\u00fclebilir<\/td>\n<td>Uzant\u0131ya g\u00f6re \u00e7ok farkl\u0131, ilk y\u0131ldan y\u00fcksek olabilir<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>E-posta Adresinde Uzant\u0131 Sorunu<\/h2>\n<p>Alan ad\u0131 yaln\u0131z sitenin adresi de\u011fil, \u015firketin e-posta kimli\u011fidir. &#8220;info@firma.online&#8221; adresini telefonda s\u00f6yleyen biri, kar\u015f\u0131 taraf\u0131n bunu otomatik olarak &#8220;.com&#8221; diye tamamlad\u0131\u011f\u0131n\u0131 s\u0131k g\u00f6r\u00fcr. Kaybolan her e-posta bir teklif ya da fatura olabilir. Kartvizitte, faturada ve imzada bu risk s\u00fcrekli tekrar eder.<\/p>\n<p>Teslim edilebilirlik taraf\u0131nda ise uzant\u0131dan \u00f6nce kimlik do\u011frulama gelir. Do\u011fru kurulmu\u015f SPF, DKIM ve DMARC kay\u0131tlar\u0131 olan bir .shop adresi, kay\u0131tlar\u0131 eksik bir .com adresinden daha iyi teslim edilir. Yine de baz\u0131 spam filtreleri yeni kaydedilmi\u015f alan adlar\u0131na ve k\u00f6t\u00fc \u015f\u00f6hretli uzant\u0131lara ek puan verir. Yeni bir alan ad\u0131yla toplu g\u00f6nderime ba\u015flamadan \u00f6nce kay\u0131tlar\u0131 eksiksiz kurmak ve g\u00f6nderimi kademeli art\u0131rmak bu y\u00fczden \u00f6nemlidir. SPF kayd\u0131n\u0131n cPanel&#8217;de nas\u0131l eklendi\u011fi <a href=\"https:\/\/narhost.com\/destek\/spf-kaydi-nasil-eklenir\/\" title=\"SPF Kayd\u0131 Nas\u0131l Olu\u015fturulur \u2014 Narhost Destek Merkezi\">SPF kayd\u0131 rehberinde<\/a> ad\u0131m ad\u0131m anlat\u0131l\u0131yor.<\/p>\n<div class=\"warn-box\">\n<p class=\"label\">Dikkat<\/p>\n<p>.app ve .dev gibi baz\u0131 yeni uzant\u0131lar, uzant\u0131 d\u00fczeyinde taray\u0131c\u0131lar\u0131n HSTS \u00f6n y\u00fckleme listesindedir. Bu adreslerde site yaln\u0131z HTTPS ile a\u00e7\u0131l\u0131r; SSL sertifikas\u0131 kurulmadan site ziyaret\u00e7iye hi\u00e7 g\u00f6r\u00fcnmez. Bu uzant\u0131lardan birini alacaksan\u0131z sertifikay\u0131 yay\u0131na almadan \u00f6nce haz\u0131rlay\u0131n.<\/p>\n<\/div>\n<h2>Yenileme Fiyat\u0131 Neden As\u0131l Karar Noktas\u0131<\/h2>\n<p>Yeni domain uzant\u0131lar\u0131 kay\u0131t ekran\u0131nda \u00e7o\u011fu zaman indirimli ilk y\u0131l fiyat\u0131yla g\u00f6r\u00fcn\u00fcr. Kal\u0131c\u0131 maliyet ise ikinci y\u0131ldan itibaren \u00f6denen yenileme bedelidir ve bunu uzant\u0131n\u0131n kay\u0131t otoritesi belirler. Baz\u0131 yeni uzant\u0131larda yenileme .com&#8217;un birka\u00e7 kat\u0131na \u00e7\u0131kabilir. Be\u015f y\u0131ll\u0131k bir marka plan\u0131nda bu fark ilk y\u0131lki indirimi rahat\u00e7a ge\u00e7er.<\/p>\n<p>Bir de premium isimler var. Kay\u0131t otoriteleri k\u0131sa ve anlaml\u0131 isimleri premium olarak i\u015faretleyip hem kay\u0131tta hem yenilemede standart fiyat\u0131n \u00fcst\u00fcnde satabilir. &#8220;Uygun&#8221; g\u00f6r\u00fcnen k\u0131sa bir .shop ad\u0131, sepette premium fiyatla kar\u015f\u0131n\u0131za \u00e7\u0131kabilir. Alan ad\u0131 maliyetinin kalemlerini <a href=\"https:\/\/narhost.com\/blog\/domain-maliyeti-nedir\/\" title=\"Domain Maliyeti Nedir \u2014 Narhost Blog\">domain maliyeti yaz\u0131s\u0131nda<\/a> ayr\u0131nt\u0131l\u0131 bulabilirsiniz.<\/p>\n<div class=\"senaryo-block\">\n<p class=\"label\">\u00d6rnek senaryo<\/p>\n<p>\u0130stanbul&#8217;da el yap\u0131m\u0131 seramik satan k\u00fc\u00e7\u00fck bir at\u00f6lye d\u00fc\u015f\u00fcn\u00fcn. Marka ad\u0131 .com.tr&#8217;de bo\u015fta, .com&#8217;da ise y\u0131llard\u0131r park edilmi\u015f durumda. At\u00f6lye ana siteyi .com.tr ile a\u00e7\u0131yor, e-postalar\u0131 da bu adresten kuruyor. Instagram kampanyas\u0131 i\u00e7in k\u0131sa ve ak\u0131lda kalan bir .shop adresi al\u0131yor ve bu adresi 301 y\u00f6nlendirmesiyle .com.tr&#8217;deki kampanya sayfas\u0131na ba\u011fl\u0131yor. B\u00f6ylece kampanya adresi afi\u015fte iyi duruyor, SEO de\u011feri ve e-posta kimli\u011fi ise tek bir alan ad\u0131nda birikiyor.<\/p>\n<\/div>\n<figure class=\"nh-sema\"><img loading=\"lazy\" src=\"https:\/\/narhost.com\/blog\/wp-content\/uploads\/2026\/09\/yeni-domain-uzantilari-sema-narhost.webp\" alt=\"yeni domain uzant\u0131lar\u0131 i\u00e7in Google de\u011ferlendirmesi, g\u00fcven alg\u0131s\u0131, e-posta ve yenileme fiyat\u0131 kontrollerini g\u00f6steren \u015fema\" width=\"1200\" height=\"500\" loading=\"lazy\" decoding=\"async\"><figcaption>Yeni uzant\u0131 karar\u0131 SEO&#x27;dan \u00e7ok g\u00fcven, e-posta kimli\u011fi ve yenileme maliyeti \u00fczerinden verilir.<\/figcaption><\/figure>\n<h2>Yeni Uzant\u0131 Kimin \u0130\u015fine Yarar<\/h2>\n<p>Yeni uzant\u0131, ana marka adresinin yerine de\u011fil yan\u0131na al\u0131nd\u0131\u011f\u0131nda en az riskli h\u00e2lindedir. A\u015fa\u011f\u0131daki tablo tipik kullan\u0131m durumlar\u0131n\u0131 ve beklenecek sonucu \u00f6zetliyor.<\/p>\n<table>\n<thead>\n<tr>\n<th>Kim<\/th>\n<th>Yeni uzant\u0131 uygun mu<\/th>\n<th>Neden<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Kurumsal \u015firket, ana site<\/td>\n<td>Genelde hay\u0131r<\/td>\n<td>G\u00fcven ve e-posta kimli\u011fi tan\u0131d\u0131k uzant\u0131da daha sa\u011flam<\/td>\n<\/tr>\n<tr>\n<td>Kampanya veya etkinlik sayfas\u0131<\/td>\n<td>Evet<\/td>\n<td>K\u0131sa, hat\u0131rlan\u0131r, ana siteye y\u00f6nlendirilebilir<\/td>\n<\/tr>\n<tr>\n<td>Teknoloji giri\u015fimi, geli\u015ftirici arac\u0131<\/td>\n<td>\u00c7o\u011fu zaman evet<\/td>\n<td>.app, .dev, .io bu kitlede tan\u0131d\u0131k ve kabul g\u00f6r\u00fcr<\/td>\n<\/tr>\n<tr>\n<td>Ki\u015fisel blog veya portfolyo<\/td>\n<td>Evet<\/td>\n<td>.blog, .site gibi uzant\u0131lar amaca uygun, g\u00fcven beklentisi daha d\u00fc\u015f\u00fck<\/td>\n<\/tr>\n<tr>\n<td>Yerel e-ticaret, ana ma\u011faza<\/td>\n<td>Temkinli<\/td>\n<td>\u00d6deme sayfas\u0131nda tan\u0131d\u0131k uzant\u0131 d\u00f6n\u00fc\u015f\u00fcm\u00fc destekler<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"success-box\">\n<p class=\"label\">Sonu\u00e7<\/p>\n<p>Yeni domain uzant\u0131lar\u0131 SEO&#8217;ya zarar vermez ve anahtar kelime avantaj\u0131 da sa\u011flamaz. Karar \u00fc\u00e7 soruya dayan\u0131r: kitleniz bu uzant\u0131ya g\u00fcvenir mi, e-posta adresi kar\u0131\u015f\u0131kl\u0131k yarat\u0131r m\u0131, yenileme fiyat\u0131 be\u015f y\u0131ll\u0131k b\u00fct\u00e7enize s\u0131\u011far m\u0131. \u00dc\u00e7\u00fcne de rahat\u00e7a &#8220;evet&#8221; diyorsan\u0131z yeni uzant\u0131 sorun de\u011fildir.<\/p>\n<\/div>\n<h2>Kontrol Listesi, Yeni Uzant\u0131 Almadan \u00d6nce<\/h2>\n<ul class=\"kontrol-listesi\">\n<li>Ayn\u0131 ismin .com ve .com.tr h\u00e2lini kontrol edin; ana marka i\u00e7in \u00f6nce bunlar\u0131 de\u011ferlendirin.<\/li>\n<li>Uzant\u0131n\u0131n ilk y\u0131l fiyat\u0131n\u0131 de\u011fil yenileme fiyat\u0131n\u0131 be\u015f y\u0131lla \u00e7arp\u0131p b\u00fct\u00e7eye koyun.<\/li>\n<li>\u0130smin premium olarak i\u015faretlenip i\u015faretlenmedi\u011fine sepette bak\u0131n.<\/li>\n<li>Adresi telefonda iki ki\u015fiye s\u00f6yleyip do\u011fru yaz\u0131p yazmad\u0131klar\u0131n\u0131 deneyin.<\/li>\n<li>E-posta i\u00e7in kullanacaksan\u0131z SPF, DKIM ve DMARC kay\u0131tlar\u0131n\u0131 ilk g\u00fcnden kurun.<\/li>\n<li>.app veya .dev al\u0131yorsan\u0131z SSL sertifikas\u0131n\u0131 yay\u0131ndan \u00f6nce haz\u0131rlay\u0131n.<\/li>\n<li>Kampanya adresi olarak kullanacaksan\u0131z ana siteye 301 y\u00f6nlendirme planlay\u0131n.<\/li>\n<\/ul>\n<div class=\"kb-faq\">\n<h2>S\u0131k\u00e7a sorulan sorular<\/h2>\n<h3>Yeni domain uzant\u0131lar\u0131 Google s\u0131ralamas\u0131n\u0131 d\u00fc\u015f\u00fcr\u00fcr m\u00fc?<\/h3>\n<p>Hay\u0131r. Google yeni genel uzant\u0131lar\u0131 .com ve .org ile ayn\u0131 \u015fekilde i\u015fledi\u011fini resm\u00ee olarak a\u00e7\u0131klad\u0131. S\u0131ralamay\u0131 i\u00e7erik, ba\u011flant\u0131lar, teknik altyap\u0131 ve kullan\u0131c\u0131 deneyimi belirler. Uzant\u0131n\u0131n dolayl\u0131 etkisi yaln\u0131z kullan\u0131c\u0131 g\u00fcveni ve t\u0131klama davran\u0131\u015f\u0131 \u00fczerinden olur; bu da sekt\u00f6re ve kitleye g\u00f6re de\u011fi\u015fir.<\/p>\n<h3>.shop uzant\u0131s\u0131 e-ticaret sitesini aramada \u00f6ne \u00e7\u0131kar\u0131r m\u0131?<\/h3>\n<p>\u00c7\u0131karmaz. Uzant\u0131n\u0131n i\u00e7indeki kelime aramada avantaj sa\u011flamaz. .shop ile a\u00e7\u0131lan bir ma\u011faza, .com ile a\u00e7\u0131lan ayn\u0131 ma\u011fazayla ayn\u0131 \u00f6l\u00e7\u00fctlerle de\u011ferlendirilir. .shop&#8217;un faydas\u0131 adresin k\u0131sa ve amaca uygun g\u00f6r\u00fcnmesidir; bu tan\u0131t\u0131m a\u00e7\u0131s\u0131ndan i\u015fe yarar, s\u0131ralama a\u00e7\u0131s\u0131ndan fark yaratmaz.<\/p>\n<h3>Mevcut .com sitemi yeni bir uzant\u0131ya ta\u015f\u0131sam ne olur?<\/h3>\n<p>Google bu ge\u00e7i\u015fi di\u011fer alan ad\u0131 de\u011fi\u015fiklikleri gibi bir site ta\u015f\u0131ma olarak ele al\u0131r. Sayfa sayfa 301 y\u00f6nlendirme ve Search Console&#8217;da adres de\u011fi\u015fikli\u011fi bildirimiyle s\u0131ralama zamanla yeni adrese ge\u00e7er, ama ge\u00e7i\u015f s\u00fcresinde dalgalanma olur. E-posta adresleri de de\u011fi\u015fece\u011fi i\u00e7in eski alan ad\u0131n\u0131 uzun s\u00fcre elde tutmak gerekir.<\/p>\n<h3>Yeni uzant\u0131l\u0131 adresten giden e-postalar spama m\u0131 d\u00fc\u015fer?<\/h3>\n<p>Uzant\u0131 tek ba\u015f\u0131na spam sebebi de\u011fildir. Belirleyici olan SPF, DKIM ve DMARC kay\u0131tlar\u0131n\u0131n do\u011fru kurulmas\u0131, g\u00f6nderen sunucunun itibar\u0131 ve i\u00e7eriktir. Yine de baz\u0131 filtreler yeni kaydedilmi\u015f alan adlar\u0131na ve k\u00f6t\u00fcye kullan\u0131m\u0131 y\u00fcksek uzant\u0131lara ek \u015f\u00fcpheyle bakar. Kay\u0131tlar\u0131 eksiksiz kurup g\u00f6nderim hacmini yava\u015f art\u0131rmak bu riski azalt\u0131r.<\/p>\n<h3>Markam\u0131 korumak i\u00e7in yeni uzant\u0131lar\u0131 da almal\u0131 m\u0131y\u0131m?<\/h3>\n<p>T\u00fcm uzant\u0131lar\u0131 almak gerekmez ve maliyetli olur. Sekt\u00f6r\u00fcn\u00fczle do\u011frudan ilgili bir iki uzant\u0131y\u0131, \u00f6rne\u011fin e-ticaret yap\u0131yorsan\u0131z .shop veya .store&#8217;u, taklit riskine kar\u015f\u0131 al\u0131p ana sitenize y\u00f6nlendirmek makul bir orta yoldur. Yenileme bedellerini bu koruma kalemi i\u00e7in ayr\u0131ca b\u00fct\u00e7elemeyi unutmay\u0131n.<\/p>\n<\/div>\n<div class=\"cta-box\">\n<p class=\"label\">Narhost&#8217;ta<\/p>\n<p>Domain kayd\u0131 sayfam\u0131zda .com ve .com.tr&#8217;nin yan\u0131nda .online, .site, .shop, .store, .app ve .blog gibi uzant\u0131lar listelenir; her uzant\u0131n\u0131n yeni kay\u0131t, transfer ve yenileme fiyat\u0131 ayn\u0131 tabloda ayr\u0131 ayr\u0131 g\u00f6r\u00fcn\u00fcr.<\/p>\n<p><a class=\"cta-btn\" href=\"https:\/\/narhost.com\/domain-kaydi\" title=\"Narhost Domain Kayd\u0131 \u2014 alan ad\u0131 sorgulama ve uzant\u0131 fiyatlar\u0131\">Alan ad\u0131n\u0131z\u0131 sorgulay\u0131n<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Yeni domain uzant\u0131lar\u0131 (.online, .shop, .store, .app) Google taraf\u0131ndan .com ile ayn\u0131 \u015fekilde ele al\u0131n\u0131r; uzant\u0131 s\u0131ralamay\u0131 ne y\u00fckseltir ne d\u00fc\u015f\u00fcr\u00fcr. As\u0131l karar g\u00fcven alg\u0131s\u0131, e-posta kimli\u011fi ve yenileme fiyat\u0131 \u00fczerinden verilir.<\/p>\n","protected":false},"author":1,"featured_media":2817,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-2816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domain"],"_links":{"self":[{"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/posts\/2816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/comments?post=2816"}],"version-history":[{"count":1,"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/posts\/2816\/revisions"}],"predecessor-version":[{"id":2818,"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/posts\/2816\/revisions\/2818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/media\/2817"}],"wp:attachment":[{"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/media?parent=2816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/categories?post=2816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/tags?post=2816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}