{"id":2672,"date":"2026-10-01T20:00:00","date_gmt":"2026-10-01T17:00:00","guid":{"rendered":"https:\/\/narhost.com\/blog\/?p=2672"},"modified":"2026-10-09T22:05:17","modified_gmt":"2026-10-09T19:05:17","slug":"toplu-mail-gonderme-hosting","status":"publish","type":"post","link":"https:\/\/narhost.com\/blog\/toplu-mail-gonderme-hosting\/","title":{"rendered":"Toplu Mail G\u00f6nderme Hosting \u00dczerinden Yap\u0131l\u0131r m\u0131"},"content":{"rendered":"<div id=\"ai-ozet\" class=\"ai-box\">\n<p class=\"ai-box-title\">K\u0131saca \u00f6zet<\/p>\n<ul>\n<li>Toplu mail g\u00f6nderme hosting e-postas\u0131 \u00fczerinden yap\u0131lmamal\u0131d\u0131r; payla\u015f\u0131ml\u0131 hostingte giden posta ortak sunuculardan \u00e7\u0131kar ve bir hesab\u0131n spam \u015fik\u00e2yeti ayn\u0131 altyap\u0131y\u0131 kullanan di\u011fer m\u00fc\u015fterilerin teslimat\u0131n\u0131 da etkiler.<\/li>\n<li>Hosting e-postas\u0131 \u015fifre s\u0131f\u0131rlama, sipari\u015f onay\u0131 ve birebir yaz\u0131\u015fma gibi i\u015flem e-postalar\u0131 i\u00e7in uygundur; d\u00fczenli b\u00fclten ve kampanya g\u00f6nderimi i\u00e7in ayr\u0131 bir toplu e-posta hizmeti gerekir.<\/li>\n<li>Narhost hosting paketlerinde g\u00fcnl\u00fck g\u00f6nderim limiti yoktur, ama paket tablosunda hesap ba\u015f\u0131na saatlik bir g\u00f6nderim s\u0131n\u0131r\u0131 yer al\u0131r; bu s\u0131n\u0131r toplu g\u00f6nderimi de\u011fil, g\u00fcnl\u00fck i\u015f yaz\u0131\u015fmas\u0131n\u0131 hedefler.<\/li>\n<li>Google, ki\u015fisel Gmail hesaplar\u0131na g\u00fcnde 5.000&#8217;den fazla ileti g\u00f6nderenlerden SPF ve DKIM, DMARC, tek t\u0131kla abonelikten \u00e7\u0131kma ve y\u00fczde 0,3&#8217;\u00fcn alt\u0131nda spam \u015fik\u00e2yet oran\u0131 ister.<\/li>\n<li>T\u00fcrkiye&#8217;de ticari elektronik ileti g\u00f6ndermek 6563 say\u0131l\u0131 Kanun&#8217;a tabidir: al\u0131c\u0131dan \u00f6nceden onay al\u0131n\u0131r, ret yolu kolay ve \u00fccretsiz olur, ret bildirimi \u00fc\u00e7 i\u015f g\u00fcn\u00fc i\u00e7inde uygulan\u0131r.<\/li>\n<li>Onaylar \u0130leti Y\u00f6netim Sistemi (\u0130YS) \u00fczerinden y\u00f6netilir; hangi y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fcn sizin i\u00e7in ge\u00e7erli oldu\u011funu bir hukuk dan\u0131\u015fman\u0131yla netle\u015ftirin.<\/li>\n<\/ul>\n<\/div>\n<p>M\u00fc\u015fteri listeniz birka\u00e7 y\u00fcz ki\u015fiye ula\u015ft\u0131 ve bir duyuru, bir kampanya ya da ayl\u0131k b\u00fclten g\u00f6ndermek istiyorsunuz. Hosting paketinizde e-posta hesab\u0131 haz\u0131r, webmail a\u00e7\u0131k, en k\u0131sa yol listeyi al\u0131c\u0131 alan\u0131na yap\u0131\u015ft\u0131r\u0131p g\u00f6ndermek gibi g\u00f6r\u00fcn\u00fcyor. Toplu mail g\u00f6nderme hosting e-postas\u0131ndan yap\u0131ld\u0131\u011f\u0131nda sorun g\u00f6nderimin kendisinde de\u011fil sonras\u0131nda \u00e7\u0131kar: spam \u015fik\u00e2yetleri, geri d\u00f6nen iletiler, kara liste ve hesab\u0131n k\u0131s\u0131tlanmas\u0131. A\u015fa\u011f\u0131da hangi g\u00f6nderimin hostingte kalabilece\u011fi, hangisinin ayr\u0131 bir hizmete ta\u015f\u0131nmas\u0131 gerekti\u011fi ve T\u00fcrkiye&#8217;deki yasal \u00e7er\u00e7eve var.<\/p>\n<h2>Toplu Mail G\u00f6nderme Hosting \u00dczerinden Neden Riskli<\/h2>\n<p>Payla\u015f\u0131ml\u0131 hostingte e-posta hesab\u0131n\u0131z tek ba\u015f\u0131na de\u011fildir. Giden postalar sa\u011flay\u0131c\u0131n\u0131n ortak g\u00f6nderim altyap\u0131s\u0131ndan \u00e7\u0131kar ve b\u00fcy\u00fck posta sa\u011flay\u0131c\u0131lar\u0131 bu altyap\u0131n\u0131n IP adreslerini bir b\u00fct\u00fcn olarak de\u011ferlendirir. Tek bir hesab\u0131n y\u00fczlerce al\u0131c\u0131ya izinsiz kampanya g\u00f6ndermesi, \u015fik\u00e2yet oran\u0131n\u0131 b\u00fct\u00fcn m\u00fc\u015fterilerin g\u00f6nderdi\u011fi postalar i\u00e7in y\u00fckseltir. Bu y\u00fczden hosting sa\u011flay\u0131c\u0131lar\u0131 toplu g\u00f6nderimi k\u00f6t\u00fcye kullan\u0131m olarak izler ve gerekirse hesab\u0131 k\u0131s\u0131tlar ya da ask\u0131ya al\u0131r.<\/p>\n<p>\u0130kinci risk alan ad\u0131n\u0131z\u0131n itibar\u0131d\u0131r. Posta sa\u011flay\u0131c\u0131lar\u0131 yaln\u0131z IP&#8217;ye de\u011fil, g\u00f6nderen alan ad\u0131na da bakar. \u015eik\u00e2yet alan bir kampanya, ayn\u0131 alan ad\u0131ndan giden teklif ve fatura yaz\u0131\u015fmalar\u0131n\u0131z\u0131n da spam klas\u00f6r\u00fcne d\u00fc\u015fmesine yol a\u00e7abilir. Kimlik do\u011frulama kay\u0131tlar\u0131n\u0131n bu itibar\u0131 nas\u0131l etkiledi\u011fini <a href=\"https:\/\/narhost.com\/blog\/e-postalar-neden-spama-duser\/\" title=\"E-postalar\u0131n\u0131z Neden Spam'e D\u00fc\u015fer \u2014 Narhost Blog\">e-postalar neden spama d\u00fc\u015fer<\/a> yaz\u0131s\u0131nda bulabilirsiniz.<\/p>\n<div class=\"warn-box\">\n<p class=\"label\">Dikkat<\/p>\n<p>Listeyi al\u0131c\u0131 ya da bilgi (CC) alan\u0131na yap\u0131\u015ft\u0131rarak g\u00f6ndermek, b\u00fct\u00fcn al\u0131c\u0131lar\u0131n birbirinin adresini g\u00f6rmesine yol a\u00e7ar. Bu hem ki\u015fisel verilerin if\u015fas\u0131 hem de \u015fik\u00e2yet i\u00e7in haz\u0131r bir sebeptir. Gizli bilgi (BCC) alan\u0131 adresleri gizler ama g\u00f6nderimin toplu oldu\u011fu ger\u00e7e\u011fini de\u011fi\u015ftirmez.<\/p>\n<\/div>\n<h2>G\u00fcnl\u00fck Limit Olmamas\u0131 Toplu G\u00f6nderime Uygunluk Demek De\u011fil<\/h2>\n<p>Narhost hosting paketlerinde g\u00fcnl\u00fck g\u00f6nderim limiti uygulanmaz ve giden postalar t\u00fcm paketlerde relay sunucular\u0131 \u00fczerinden \u00e7\u0131kar. Bu, i\u015f yaz\u0131\u015fmas\u0131n\u0131n g\u00fcn i\u00e7inde bir kotaya tak\u0131lmamas\u0131 i\u00e7in vard\u0131r. Paket kar\u015f\u0131la\u015ft\u0131rma tablosunda ise hesap ba\u015f\u0131na saatlik bir g\u00f6nderim s\u0131n\u0131r\u0131 yaz\u0131l\u0131d\u0131r; web hosting tablosunda bu de\u011fer saatte 100 iletidir. Birka\u00e7 bin ki\u015filik bir listeyi bu s\u0131n\u0131rla g\u00f6ndermek saatler s\u00fcrer ve g\u00f6nderim boyunca normal yaz\u0131\u015fmalar\u0131n\u0131z da ayn\u0131 s\u0131raya girer.<\/p>\n<p>Saatlik s\u0131n\u0131r\u0131n nereden g\u00f6r\u00fclece\u011fini destek merkezindeki <a href=\"https:\/\/narhost.com\/destek\/cpanel-ve-plesk-uzerinde-mail-limitleri-nereden-ayarlanir\/\" title=\"cPanel'de E-posta G\u00f6nderim Limitleri Nereden Ayarlan\u0131r \u2014 Narhost Destek Merkezi\">cPanel e-posta g\u00f6nderim limitleri<\/a> kart\u0131 g\u00f6sterir. As\u0131l s\u0131n\u0131rlay\u0131c\u0131 ise say\u0131 de\u011fil kullan\u0131m amac\u0131d\u0131r: hosting e-postas\u0131 abonelikten \u00e7\u0131kma y\u00f6netimi, geri d\u00f6nen adres temizli\u011fi ve a\u00e7\u0131lma istatisti\u011fi sunmaz; bunlar olmadan yap\u0131lan d\u00fczenli toplu g\u00f6nderim, s\u0131n\u0131ra tak\u0131lmasa da itibar kaybettirir.<\/p>\n<h2>B\u00fcy\u00fck Posta Sa\u011flay\u0131c\u0131lar\u0131n\u0131n Toplu G\u00f6nderici Kurallar\u0131<\/h2>\n<p>Google&#8217;\u0131n <a href=\"https:\/\/support.google.com\/mail\/answer\/81126?hl=tr\" title=\"E-posta g\u00f6nderen y\u00f6nergeleri \u2014 Gmail Yard\u0131m\" target=\"_blank\" rel=\"noopener\">e-posta g\u00f6nderen y\u00f6nergeleri<\/a> iki kademe tan\u0131mlar. T\u00fcm g\u00f6ndericilerden SPF ya da DKIM, ge\u00e7erli ileri ve ters DNS kay\u0131tlar\u0131, TLS ba\u011flant\u0131s\u0131 ve Postmaster Tools&#8217;ta y\u00fczde 0,3&#8217;\u00fcn alt\u0131nda spam oran\u0131 ister. Ki\u015fisel Gmail hesaplar\u0131na g\u00fcnde 5.000&#8217;den fazla ileti g\u00f6nderenler i\u00e7in bunlara SPF ve DKIM&#8217;in birlikte kullan\u0131lmas\u0131, DMARC kayd\u0131, g\u00f6nderen alan ad\u0131n\u0131n hizalanmas\u0131 ve pazarlama iletilerinde tek t\u0131kla abonelikten \u00e7\u0131kma eklenir.<\/p>\n<p>Bu kurallar yaln\u0131z b\u00fcy\u00fck g\u00f6ndericileri ilgilendirmez. Y\u00fczde 0,3 oran\u0131, bin ki\u015filik bir listede \u00fc\u00e7 \u015fik\u00e2yet demektir. \u0130zinsiz ya da eski bir listeye yap\u0131lan tek bir g\u00f6nderim bu e\u015fi\u011fi kolayca a\u015far.<\/p>\n<div class=\"highlight-box\">\n<p class=\"label\">Bilgi<\/p>\n<p>Toplu e-posta hizmetleri bu kurallar\u0131 altyap\u0131 d\u00fczeyinde kar\u015f\u0131lar: abonelikten \u00e7\u0131kma ba\u011flant\u0131s\u0131n\u0131 otomatik ekler, \u00e7\u0131kan adresi listeden kald\u0131r\u0131r, geri d\u00f6nen adresleri ay\u0131klar, \u015fik\u00e2yet eden al\u0131c\u0131y\u0131 bir daha g\u00f6ndermez ve a\u00e7\u0131lma, t\u0131klama, geri d\u00f6nme oranlar\u0131n\u0131 raporlar. Hosting e-postas\u0131nda bu i\u015flerin hepsini elle yapman\u0131z gerekir.<\/p>\n<\/div>\n<h2>T\u00fcrkiye&#8217;de Ticari Elektronik \u0130leti Kurallar\u0131 ve \u0130YS<\/h2>\n<p>Kampanya, indirim ve tan\u0131t\u0131m i\u00e7eren e-postalar T\u00fcrkiye&#8217;de ticari elektronik ileti say\u0131l\u0131r ve <a href=\"https:\/\/www.mevzuat.gov.tr\/mevzuatmetin\/1.5.6563.pdf\" title=\"6563 say\u0131l\u0131 Elektronik Ticaretin D\u00fczenlenmesi Hakk\u0131nda Kanun \u2014 Mevzuat Bilgi Sistemi\" target=\"_blank\" rel=\"noopener\">6563 say\u0131l\u0131 Elektronik Ticaretin D\u00fczenlenmesi Hakk\u0131nda Kanun<\/a> kapsam\u0131na girer. Kanunun 6. maddesine g\u00f6re bu iletiler al\u0131c\u0131ya ancak \u00f6nceden onay\u0131 al\u0131narak g\u00f6nderilebilir; esnaf ve tacirlere ise \u00f6nceden onay al\u0131nmadan g\u00f6nderilebilir. \u0130leti\u015fim bilgisini veren al\u0131c\u0131ya, ald\u0131\u011f\u0131 mal ya da hizmetin de\u011fi\u015fikli\u011fi, kullan\u0131m\u0131 ve bak\u0131m\u0131yla ilgili iletiler i\u00e7in ayr\u0131ca onay gerekmez.<\/p>\n<p>Kanunun 7. maddesi iletinin i\u00e7eri\u011finin al\u0131nan onaya uygun olmas\u0131n\u0131 ve g\u00f6ndereni tan\u0131tan eri\u015filebilir ileti\u015fim bilgisi ta\u015f\u0131mas\u0131n\u0131, 8. maddesi al\u0131c\u0131n\u0131n istedi\u011fi zaman gerek\u00e7esiz ret hakk\u0131n\u0131 ister. Ret bildiriminin kolay ve \u00fccretsiz iletilebilmesi gerekir ve bildirim ula\u015ft\u0131ktan sonra g\u00f6nderim \u00fc\u00e7 i\u015f g\u00fcn\u00fc i\u00e7inde durdurulur. Onaylar\u0131n saklanmas\u0131 ve ret hakk\u0131n\u0131n tek noktadan kullan\u0131lmas\u0131 i\u00e7in Ticaret Bakanl\u0131\u011f\u0131&#8217;n\u0131n yetkisiyle <a href=\"https:\/\/ticaret.gov.tr\/ic-ticaret\/ticari-elektronik-iletiler\/ileti-yonetim-sistemi-iys\" title=\"\u0130leti Y\u00f6netim Sistemi (\u0130YS) \u2014 T.C. Ticaret Bakanl\u0131\u011f\u0131\" target=\"_blank\" rel=\"noopener\">\u0130leti Y\u00f6netim Sistemi (\u0130YS)<\/a> kurulmu\u015ftur.<\/p>\n<p>Bu b\u00f6l\u00fcm genel bilgi ama\u00e7l\u0131d\u0131r, hukuki tavsiye de\u011fildir. \u0130\u015fletmenizin \u0130YS kayd\u0131, onay toplama y\u00f6ntemi ve istisnalar\u0131n size uygulan\u0131p uygulanmad\u0131\u011f\u0131 i\u00e7in bir hukuk dan\u0131\u015fman\u0131ndan g\u00f6r\u00fc\u015f al\u0131n.<\/p>\n<h2>Ayr\u0131 Toplu E-posta Hizmeti Ne Zaman Gerekir<\/h2>\n<p>D\u00f6rt sinyalden biri varsa hosting e-postas\u0131ndan \u00e7\u0131kma zaman\u0131 gelmi\u015ftir. Liste birka\u00e7 y\u00fcz ki\u015fiyi ge\u00e7tiyse, g\u00f6nderim d\u00fczenli h\u00e2le geldiyse (haftal\u0131k, ayl\u0131k b\u00fclten), abonelikten \u00e7\u0131kma ve geri d\u00f6nen adres y\u00f6netimi elle y\u00fcr\u00fcm\u00fcyorsa ya da hangi iletinin a\u00e7\u0131ld\u0131\u011f\u0131n\u0131, hangi ba\u011flant\u0131ya t\u0131kland\u0131\u011f\u0131n\u0131 g\u00f6rmek istiyorsan\u0131z ayr\u0131 bir hizmet gerekir.<\/p>\n<p>Toplu e-posta hizmetine ge\u00e7erken alan ad\u0131n\u0131z\u0131n kimli\u011fini b\u0131rakmazs\u0131n\u0131z. Hizmetin verdi\u011fi SPF ve DKIM kay\u0131tlar\u0131n\u0131 kendi DNS&#8217;inize eklersiniz, iletiler yine sizin alan ad\u0131n\u0131zdan gider. G\u00fcnl\u00fck yaz\u0131\u015fma hosting ya da kurumsal e-postada kal\u0131r, kampanya trafi\u011fi ayr\u0131 altyap\u0131dan \u00e7\u0131kar ve biri di\u011ferinin itibar\u0131n\u0131 etkilemez. G\u00fcnl\u00fck yaz\u0131\u015fma i\u00e7in alan ad\u0131n\u0131zla \u015firket adresleri a\u00e7man\u0131n yollar\u0131 <a href=\"https:\/\/narhost.com\/blog\/sirket-e-posta-olusturma\/\" title=\"\u015eirket E-postas\u0131 Olu\u015fturma \u2014 Narhost Blog\">\u015firket e-postas\u0131 olu\u015fturma<\/a> rehberinde anlat\u0131l\u0131r.<\/p>\n<h2>G\u00f6nderim T\u00fcr\u00fcne G\u00f6re Karar Tablosu<\/h2>\n<table>\n<thead>\n<tr>\n<th>G\u00f6nderim t\u00fcr\u00fc<\/th>\n<th>Hosting e-postas\u0131 uygun mu<\/th>\n<th>\u00d6neri<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0130\u015flem e-postas\u0131 (\u015fifre s\u0131f\u0131rlama, sipari\u015f onay\u0131, fatura)<\/td>\n<td>Evet<\/td>\n<td>Sitenizden SMTP kimlik do\u011frulamas\u0131yla g\u00f6nderin, SPF ve DKIM kay\u0131tlar\u0131n\u0131 tamamlay\u0131n<\/td>\n<\/tr>\n<tr>\n<td>Birka\u00e7 y\u00fcz ki\u015filik tek seferlik duyuru, onayl\u0131 m\u00fc\u015fterilere<\/td>\n<td>S\u0131n\u0131rl\u0131<\/td>\n<td>Saatlik s\u0131n\u0131ra g\u00f6re par\u00e7alara b\u00f6l\u00fcn, BCC kullan\u0131n, ret yolunu iletiye yaz\u0131n<\/td>\n<\/tr>\n<tr>\n<td>D\u00fczenli b\u00fclten ya da kampanya<\/td>\n<td>Hay\u0131r<\/td>\n<td>Toplu e-posta hizmeti, \u0130YS onay y\u00f6netimi, abonelikten \u00e7\u0131kma ve raporlama<\/td>\n<\/tr>\n<tr>\n<td>Sat\u0131n al\u0131nm\u0131\u015f ya da onays\u0131z liste<\/td>\n<td>Hay\u0131r<\/td>\n<td>G\u00f6ndermeyin; yasal risk ve kara liste riski birlikte do\u011far<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<figure class=\"nh-sema\"><img loading=\"lazy\" src=\"https:\/\/narhost.com\/blog\/wp-content\/uploads\/2026\/09\/toplu-mail-gonderme-hosting-sema-narhost.webp\" alt=\"toplu mail g\u00f6nderme i\u00e7in hosting e-postas\u0131 ile toplu e-posta hizmeti aras\u0131nda karar \u015femas\u0131\" width=\"1200\" height=\"500\" loading=\"lazy\" decoding=\"async\"><figcaption>G\u00f6nderim t\u00fcr\u00fc, liste b\u00fcy\u00fckl\u00fc\u011f\u00fc, onay durumu ve kimlik do\u011frulama kay\u0131tlar\u0131na g\u00f6re g\u00f6nderim kanal\u0131 se\u00e7imi.<\/figcaption><\/figure>\n<h2>Hosting \u00dczerinden G\u00f6nderirken S\u0131n\u0131rlar \u0130\u00e7inde Kalmak<\/h2>\n<p>\u0130\u015flem e-postas\u0131 ve k\u00fc\u00e7\u00fck duyurular i\u00e7in hosting e-postas\u0131n\u0131 kullan\u0131yorsan\u0131z g\u00f6nderimi izleyin. cPanel&#8217;deki Track Delivery ekran\u0131, g\u00f6nderdi\u011finiz her iletinin teslim edilip edilmedi\u011fini, ertelendi\u011fini ya da reddedildi\u011fini g\u00f6sterir; ad\u0131mlar destek merkezindeki <a href=\"https:\/\/narhost.com\/destek\/track-delivery-ile-e-posta-izleme\/\" title=\"Track Delivery ile G\u00f6nderilen E-postalar Nas\u0131l \u0130zlenir \u2014 Narhost Destek Merkezi\">Track Delivery ile e-posta izleme<\/a> kart\u0131nda anlat\u0131l\u0131r. Reddedilen iletiler art\u0131yorsa listenizde ge\u00e7ersiz adresler vard\u0131r ya da al\u0131c\u0131 sunucular sizi \u015f\u00fcpheli bulmaya ba\u015flam\u0131\u015ft\u0131r.<\/p>\n<p>G\u00f6nderdi\u011finiz postalar sahte ba\u011flant\u0131 i\u00e7eriyormu\u015f gibi g\u00f6r\u00fcnmemeli: k\u0131salt\u0131lm\u0131\u015f ba\u011flant\u0131lar, yaln\u0131z g\u00f6rselden olu\u015fan iletiler ve \u015fifre ya da \u00f6deme isteyen metinler hem filtrelere hem al\u0131c\u0131ya oltalama izlenimi verir. Oltalama iletilerinin nas\u0131l tan\u0131nd\u0131\u011f\u0131n\u0131 <a href=\"https:\/\/narhost.com\/blog\/phishing-nedir\/\" title=\"Phishing Nedir \u2014 Narhost Blog\">phishing nedir<\/a> yaz\u0131s\u0131nda bulabilirsiniz.<\/p>\n<div class=\"senaryo-block\">\n<p class=\"label\">\u00d6rnek senaryo<\/p>\n<p>Bir yap\u0131 malzemeleri bayisi, y\u0131llard\u0131r biriken 3.000 ki\u015filik m\u00fc\u015fteri listesine kampanya duyurusunu hosting e-postas\u0131ndan g\u00f6ndermeye ba\u015flad\u0131. G\u00f6nderim saatlik s\u0131n\u0131ra tak\u0131l\u0131p ak\u015fama kadar s\u00fcrd\u00fc, bu s\u0131rada sat\u0131\u015f ekibinin tekliflerini i\u00e7eren postalar kuyrukta bekledi. Ertesi g\u00fcn ge\u00e7ersiz adreslerden gelen y\u00fczlerce geri d\u00f6n\u00fc\u015f ve birka\u00e7 \u015fik\u00e2yet geldi. Bayi sonraki kampanyalar i\u00e7in onay veren m\u00fc\u015fterilerden olu\u015fan temiz bir liste kurup toplu e-posta hizmetine ge\u00e7ti, g\u00fcnl\u00fck yaz\u0131\u015fmay\u0131 hosting e-postas\u0131nda b\u0131rakt\u0131.<\/p>\n<\/div>\n<div class=\"success-box\">\n<p class=\"label\">Sonu\u00e7<\/p>\n<p>Toplu mail g\u00f6nderme i\u015fini hostingten ay\u0131r\u0131n. Hosting e-postas\u0131 i\u015flem iletileri ve birebir yaz\u0131\u015fma i\u00e7in kals\u0131n; d\u00fczenli b\u00fclten ve kampanya i\u00e7in abonelikten \u00e7\u0131kma, geri d\u00f6nen adres y\u00f6netimi ve raporlama sunan ayr\u0131 bir hizmet kullan\u0131n. Her iki durumda da onayl\u0131 liste, \u00e7al\u0131\u015fan bir ret yolu ve tamamlanm\u0131\u015f SPF, DKIM, DMARC kay\u0131tlar\u0131 \u00f6n ko\u015fuldur.<\/p>\n<\/div>\n<h2>G\u00f6nderim \u00d6ncesi Kontrol Listesi<\/h2>\n<ul class=\"kontrol-listesi\">\n<li>Listedeki her al\u0131c\u0131 i\u00e7in \u00f6nceden al\u0131nm\u0131\u015f onay\u0131n kayd\u0131n\u0131 tutun; esnaf ve tacir istisnas\u0131n\u0131n size uyup uymad\u0131\u011f\u0131n\u0131 dan\u0131\u015fman\u0131n\u0131za sorun.<\/li>\n<li>Her iletiye g\u00f6ndereni tan\u0131tan bilgi ile kolay ve \u00fccretsiz bir ret yolu ekleyin.<\/li>\n<li>Ret bildirimlerini \u00fc\u00e7 i\u015f g\u00fcn\u00fc i\u00e7inde uygulayacak bir d\u00fczen kurun.<\/li>\n<li>SPF, DKIM ve DMARC kay\u0131tlar\u0131n\u0131z\u0131 g\u00f6nderimden \u00f6nce do\u011frulay\u0131n.<\/li>\n<li>Liste birka\u00e7 y\u00fcz ki\u015fiyi ge\u00e7iyor ya da g\u00f6nderim d\u00fczenli h\u00e2le geliyorsa toplu e-posta hizmetine ge\u00e7in.<\/li>\n<li>Ge\u00e7ersiz ve geri d\u00f6nen adresleri her g\u00f6nderimden sonra listeden \u00e7\u0131kar\u0131n.<\/li>\n<li>Hosting \u00fczerinden g\u00f6nderdi\u011finiz iletileri Track Delivery ile izleyin.<\/li>\n<\/ul>\n<div class=\"kb-faq\">\n<h2>S\u0131k\u00e7a sorulan sorular<\/h2>\n<h3>Toplu mail g\u00f6nderme i\u00e7in hosting e-posta hesab\u0131 kullan\u0131labilir mi?<\/h3>\n<p>Tek seferlik ve birka\u00e7 y\u00fcz ki\u015fiyi ge\u00e7meyen, onay vermi\u015f m\u00fc\u015fterilere yap\u0131lan bir duyuru i\u00e7in s\u0131n\u0131rl\u0131 olarak kullan\u0131labilir. D\u00fczenli b\u00fclten ve kampanya i\u00e7in uygun de\u011fildir; payla\u015f\u0131ml\u0131 altyap\u0131n\u0131n itibar\u0131n\u0131 etkiler, saatlik g\u00f6nderim s\u0131n\u0131r\u0131na tak\u0131l\u0131r ve abonelikten \u00e7\u0131kma ile geri d\u00f6nen adres y\u00f6netimi sunmaz. Bu g\u00f6nderimler i\u00e7in toplu e-posta hizmeti gerekir.<\/p>\n<h3>G\u00fcnl\u00fck limit yoksa neden toplu g\u00f6nderim yapam\u0131yorum?<\/h3>\n<p>G\u00fcnl\u00fck limitin olmamas\u0131 i\u015f yaz\u0131\u015fman\u0131z\u0131n g\u00fcn i\u00e7inde kotaya tak\u0131lmamas\u0131 i\u00e7indir. Hesap ba\u015f\u0131na saatlik g\u00f6nderim s\u0131n\u0131r\u0131 yine ge\u00e7erlidir ve payla\u015f\u0131ml\u0131 altyap\u0131n\u0131n k\u00f6t\u00fcye kullan\u0131m\u0131 izlenir. As\u0131l sorun say\u0131 de\u011fil, toplu g\u00f6nderimin getirdi\u011fi \u015fik\u00e2yet ve geri d\u00f6n\u00fc\u015f y\u00fck\u00fcd\u00fcr.<\/p>\n<h3>M\u00fc\u015fterilerime kampanya e-postas\u0131 g\u00f6ndermek i\u00e7in onay almam \u015fart m\u0131?<\/h3>\n<p>6563 say\u0131l\u0131 Kanun&#8217;a g\u00f6re ticari elektronik iletiler al\u0131c\u0131dan \u00f6nceden onay al\u0131narak g\u00f6nderilir; esnaf ve tacirlere \u00f6nceden onay al\u0131nmadan g\u00f6nderilebilir. Al\u0131c\u0131n\u0131n ald\u0131\u011f\u0131 \u00fcr\u00fcn ya da hizmetin kullan\u0131m\u0131 ve bak\u0131m\u0131yla ilgili iletiler i\u00e7in ayr\u0131ca onay gerekmez. Durumunuza hangi kural\u0131n uydu\u011funu bir hukuk dan\u0131\u015fman\u0131yla netle\u015ftirin.<\/p>\n<h3>Abonelikten \u00e7\u0131kma talebini ne kadar s\u00fcrede uygulamal\u0131y\u0131m?<\/h3>\n<p>6563 say\u0131l\u0131 Kanun&#8217;un 8. maddesine g\u00f6re ret bildirimi size ula\u015ft\u0131ktan sonra \u00fc\u00e7 i\u015f g\u00fcn\u00fc i\u00e7inde g\u00f6nderimi durdurman\u0131z gerekir. Ret yolunun kolay ve \u00fccretsiz olmas\u0131 da zorunludur. Google ayr\u0131ca y\u00fcksek hacimli pazarlama iletilerinde tek t\u0131kla abonelikten \u00e7\u0131kma ister.<\/p>\n<h3>Toplu e-posta hizmetine ge\u00e7ince alan ad\u0131mdan g\u00f6nderim yapabilir miyim?<\/h3>\n<p>Evet. Hizmetin verdi\u011fi SPF ve DKIM kay\u0131tlar\u0131n\u0131 alan ad\u0131n\u0131z\u0131n DNS&#8217;ine ekledi\u011finizde iletiler sizin alan ad\u0131n\u0131zdan gider ve kimlik do\u011frulamay\u0131 ge\u00e7er. G\u00fcnl\u00fck yaz\u0131\u015fmalar\u0131n\u0131z hosting ya da kurumsal e-postada kal\u0131r, kampanya trafi\u011fi ayr\u0131 altyap\u0131dan \u00e7\u0131kt\u0131\u011f\u0131 i\u00e7in birbirinin itibar\u0131n\u0131 etkilemez.<\/p>\n<\/div>\n<p>\u0130lgili bir karar i\u00e7in <a href=\"https:\/\/narhost.com\/blog\/dmarc-politikasi\/\" title=\"DMARC Politikas\u0131 p=none mu quarantine mi reject mi \u2014 Narhost Blog\">DMARC politikas\u0131 p=none mu quarantine mi reject mi<\/a> yaz\u0131s\u0131n\u0131 da okuyun.<\/p>\n<div class=\"cta-box\">\n<p class=\"label\">Narhost&#8217;ta<\/p>\n<p>G\u00fcnl\u00fck i\u015f yaz\u0131\u015fman\u0131z\u0131 kampanya trafi\u011finden ay\u0131rmak i\u00e7in kurumsal e-posta paketlerimiz alan ad\u0131n\u0131za \u00f6zel adres, g\u00f6nderi takibi, SPF kayd\u0131 deste\u011fi ve yetkilendirilebilir y\u00f6netim paneliyle gelir.<\/p>\n<p><a class=\"cta-btn\" href=\"https:\/\/narhost.com\/kurumsal-e-posta\" title=\"Narhost Kurumsal E-posta paketleri\">Kurumsal e-posta paketlerini incele<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Toplu mail g\u00f6nderme hosting e-postas\u0131ndan yap\u0131lmamal\u0131d\u0131r: payla\u015f\u0131ml\u0131 altyap\u0131da bir hesab\u0131n \u015fik\u00e2yeti herkesi etkiler. \u0130\u015flem e-postalar\u0131 hostingte kal\u0131r, b\u00fclten ve kampanya ayr\u0131 toplu e-posta hizmetine ta\u015f\u0131n\u0131r; 6563 say\u0131l\u0131 Kanun ve \u0130YS onay kurallar\u0131 da ge\u00e7erlidir.<\/p>\n","protected":false},"author":1,"featured_media":2673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-2672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-posta"],"_links":{"self":[{"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/posts\/2672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/comments?post=2672"}],"version-history":[{"count":2,"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/posts\/2672\/revisions"}],"predecessor-version":[{"id":3006,"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/posts\/2672\/revisions\/3006"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/media\/2673"}],"wp:attachment":[{"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/media?parent=2672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/categories?post=2672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/narhost.com\/blog\/wp-json\/wp\/v2\/tags?post=2672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}